Wednesday, January 13, 2010

Marketing Mix 4Ps

Marketing Mix : 4p's

Product:
Anything that can be offered to a market for attention, acquisition or consumption that might satisfy a want or need.

Price:
The amount of money charged for a product or service.

Place:
It includes all the company's activities that make a product available to target market.

Promotion:
It means the activities that communicate the merits of the product and persuade target market to buy it.


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