Wednesday, January 13, 2010
Marketing Mix 4Ps
Product:
Anything that can be offered to a market for attention, acquisition or consumption that might satisfy a want or need.
Price:
The amount of money charged for a product or service.
Place:
It includes all the company's activities that make a product available to target market.
Promotion:
It means the activities that communicate the merits of the product and persuade target market to buy it.
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