PUBLIC RELATION
A company can build good relations with the public by:
1.Favorable publicity
2.Giving information in the news media to attract attention of the persons about the product
3.Publicize your specific product.
4.Maintaining your relation with shareholders.
5.Building your relations with government officials.
These public relations helps the company to promote your product, urges the people
about the product.
Showing posts with label malik sultan. Show all posts
Showing posts with label malik sultan. Show all posts
Wednesday, January 20, 2010
marketing and selling skill
What is marketing?
Market is create value for customers. Instead of this,
1.It pays role in the development of product.
2.This fulfills the consumer needs.
3.This is the place to target customers.
4.Positioning of product.
5.Advertising of their product.
6.Build profitable relationship with customers.
7.This gives the information about the customers behavior.
Market is create value for customers. Instead of this,
1.It pays role in the development of product.
2.This fulfills the consumer needs.
3.This is the place to target customers.
4.Positioning of product.
5.Advertising of their product.
6.Build profitable relationship with customers.
7.This gives the information about the customers behavior.
Tuesday, January 19, 2010
marketing and selling skills
SWOT analysis
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis stands for strength, weaknesses, opportunities and threats.
Strengths: could be specialist marketing expertise, a new innovative product or service.
Weaknesses: could be poor quality goods or service, damage reputation and location of business.
Opportunities: could be a new international market, a market vacated by an ineffective competitors.
Threats: could be a new competitors in your home market, price wars
with competitors.
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis stands for strength, weaknesses, opportunities and threats.
Strengths: could be specialist marketing expertise, a new innovative product or service.
Weaknesses: could be poor quality goods or service, damage reputation and location of business.
Opportunities: could be a new international market, a market vacated by an ineffective competitors.
Threats: could be a new competitors in your home market, price wars
with competitors.
marketing and selling skills
SWOT analysis
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis stands for strength, weaknesses, opportunities and threats.
Strengths: could be specialist marketing expertise, a new innovative product or service.
Weaknesses: could be poor quality goods or service, damage reputation and location of business.
Opportunities: could be a new international market, a market vacated by an ineffective competitors.
Threats: could be a new competitors in your home market, price wars
with competitors.
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT analysis stands for strength, weaknesses, opportunities and threats.
Strengths: could be specialist marketing expertise, a new innovative product or service.
Weaknesses: could be poor quality goods or service, damage reputation and location of business.
Opportunities: could be a new international market, a market vacated by an ineffective competitors.
Threats: could be a new competitors in your home market, price wars
with competitors.
marketing and selling skill
Marketing channels
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. A marketing channel is a useful tool for management.
Roles of marketing channel in marketing strategy:
• Links producers to buyers.
• Performs sales, advertising and promotion.
• Influences the firm's pricing strategy.
• Affecting product strategy through branding, policies, willingness to stock and customizes profits, install, maintain, offer credit, etc.
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. A marketing channel is a useful tool for management.
Roles of marketing channel in marketing strategy:
• Links producers to buyers.
• Performs sales, advertising and promotion.
• Influences the firm's pricing strategy.
• Affecting product strategy through branding, policies, willingness to stock and customizes profits, install, maintain, offer credit, etc.
Sunday, December 20, 2009
Marketing and selling skill
Retailer marketing decision
Retailers search new marketing strategies to attract customers. Retailer makes marketing decision about their target market, by product quality, price, promotion, and place.
Product
Retailer offer such merchandise product that no other competitors carries such as private brand.
Price decision
Retailer’s price must fit its target market, product and competition. Retailer likes to charge high markup and achieve high volume.
Promotion decision
Retailer used many tools for the promotion of its product like advertising, personal selling. They advertise in newspaper, magazine, radio, television. Personal selling require trained salespeople in how to greet customers, meet their needs and handle their complaints.
Place decision
Location is very important for retailers. Retailer select location that is accessible to the target market in area that is consistent with the retailer’s positioning.
Retailers search new marketing strategies to attract customers. Retailer makes marketing decision about their target market, by product quality, price, promotion, and place.
Product
Retailer offer such merchandise product that no other competitors carries such as private brand.
Price decision
Retailer’s price must fit its target market, product and competition. Retailer likes to charge high markup and achieve high volume.
Promotion decision
Retailer used many tools for the promotion of its product like advertising, personal selling. They advertise in newspaper, magazine, radio, television. Personal selling require trained salespeople in how to greet customers, meet their needs and handle their complaints.
Place decision
Location is very important for retailers. Retailer select location that is accessible to the target market in area that is consistent with the retailer’s positioning.
Saturday, December 19, 2009
Marketing and selling skill
New product development
New product development is the term used to describe the complete process of bringing a new product or service to market. There are five steps for new products.
1. Idea generation
2. Idea screening
3. Concept testing
4. Marketing strategy development
5. Business analysis
First, we should form a bench of creative person who create product based on observed need. Use brainstorming and think about it. Then get opinion from employees, customers that what are the weaknesses in the existing product, they improve it. After that estimate costs of the product and they should do the market research. Then physically design the product and estimate selling price base on competition. And estimate sales volume based on the size of market. Advertise the product.
New product development is the term used to describe the complete process of bringing a new product or service to market. There are five steps for new products.
1. Idea generation
2. Idea screening
3. Concept testing
4. Marketing strategy development
5. Business analysis
First, we should form a bench of creative person who create product based on observed need. Use brainstorming and think about it. Then get opinion from employees, customers that what are the weaknesses in the existing product, they improve it. After that estimate costs of the product and they should do the market research. Then physically design the product and estimate selling price base on competition. And estimate sales volume based on the size of market. Advertise the product.
Friday, December 18, 2009
Marketing and selling skill
Maslow’s hierarchy of needs
Maslow’s hierarchy of needs is given below:
1. self-actualization needs (self development & realization)
2. esteem needs (self esteem, recognition, status)
3. social needs (sense of belonging, love)
4. safety needs (security, protection)
5. physiological needs (hunger, thirst)
Maslow's hierarchy is one of the first theories as a basis for understanding consumers' motives for action. Marketers have looked towards consumers' needs to define their actions in the market. If producers design products meeting consumer needs, consumers will more often choose those products over those of competitors. Whichever product better fulfils this void will be chosen more frequently, thus increasing sales.
Maslow’s hierarchy of needs is given below:
1. self-actualization needs (self development & realization)
2. esteem needs (self esteem, recognition, status)
3. social needs (sense of belonging, love)
4. safety needs (security, protection)
5. physiological needs (hunger, thirst)
Maslow's hierarchy is one of the first theories as a basis for understanding consumers' motives for action. Marketers have looked towards consumers' needs to define their actions in the market. If producers design products meeting consumer needs, consumers will more often choose those products over those of competitors. Whichever product better fulfils this void will be chosen more frequently, thus increasing sales.
Product-Market Growth Matrix
Product-Market Growth Matrix
Product-Market Growth Matrix is a marketing tool that allows marketers to consider ways to grow the business via existing and new products, in existing and new markets.there are four strategies of Product-Market Growth Matrix.
1.Market penetration
2.New product development
3.Market development
4.Diversification
Market penetration: selling existing products to existing market
New product development: developing new products to existing market.
Market development: extending existing products t new market
Diversification: developing new products for new market
According to my opinion, this product-market growth matrix is useful for planning and this identify basic alternative strategies which is option for a firm wanting to grow.
Product-Market Growth Matrix is a marketing tool that allows marketers to consider ways to grow the business via existing and new products, in existing and new markets.there are four strategies of Product-Market Growth Matrix.
1.Market penetration
2.New product development
3.Market development
4.Diversification
Market penetration: selling existing products to existing market
New product development: developing new products to existing market.
Market development: extending existing products t new market
Diversification: developing new products for new market
According to my opinion, this product-market growth matrix is useful for planning and this identify basic alternative strategies which is option for a firm wanting to grow.
Tuesday, December 15, 2009
marketing and selling skill
Marketing research
Def: Marketing research is the information and analysis of data about the product and service those are issued in market.
Due to which we know about the marketing problems, relevant product information. We would able to make decision about the alternative and company develops their marketing plan by comparing with the other product those are issued in market. Market research shows that what people wants and needs.
Def: Marketing research is the information and analysis of data about the product and service those are issued in market.
Due to which we know about the marketing problems, relevant product information. We would able to make decision about the alternative and company develops their marketing plan by comparing with the other product those are issued in market. Market research shows that what people wants and needs.
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