Emotional marketing

Marketing strategies without emotions don't work. The world is driven by emotions and emotions drive consumer behavior. Rational thought leads customers to be interested but it is emotion that sells.

Use the Right Colors in Your Promotional Materials

Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. The use of the right colors in your promotional materials – in your marketing brochures, your product packages, or on your web site – can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. For example, if you're selling a money-making product you should use green and brown colors, as they represent money and strength, and bring out the emotion of greed and comfort respectively.

Selling By Coaching

Treat your prospective customer as a player who wants to achieve extraordinary results. You are to help the player win. listen to words, body language and emotions to understand the player's both conscious and unconscious needs.

Make Your Customers Laugh

Why would people want buy from you if they don't enjoy doing so? Making what you have to sell fun to buy is simply taking the whole process one step further. "If you can make your customers laugh, and excite them with your vision of what life can be, they are not going to walk into your outlets, butrun into them. Running a successful business should be fun for you, and there's every reason why you should be able to communicate that sense of fun to your customers. Certainly, if you aren't having fun, you probably aren't running a successful business."

EMOTIONAL MARKETING- THE STARBUCKS EXAMPLE

Starbucks is the prime example of a company that uses emotional marketing. Starbucks is one of the strongest global brands around. Its complicated logo is not memorable, and most people will not be able to recreate it if you ask them to. They will describe it as “something green” “roundish” with a “person or something” in the middle. The slogan is not memorable either, and before you rack your brains, Starbucks doesn’t have one.

The packaging and collateral are nothing special and I challenge you to find an advertisement in any magazine. Starbucks does advertise, but uses emails as the preferred medium.
So what is the success factor of the Starbucks brand? The emotional experience of its consumers – they feel sophisticated and part of what many brand experts refer to as a "coffee house" community.
For the Starbucks community, coffee is not just a beverage, but it is a ritual, a habit, a treat, and a satisfying reward all rolled in one.

source: http://www.1000ventures.com/business_guide/marketing_emotional.html