7 key differences between B2B and B2C

http://www.b2bmarketing.com/resource_papers/7_key_differences_between.pdf

Internet made B2B, B2C and C2C

http://b2b.salesandmarketing.ws/2005/10/internet-made-b2b-b2c-and-c2c.html

This shows that these terms are made by internet B2B refers to Business-to-business, B2C is Business-to-consumer, and C2C represents Consumer-to-consumer. These terms have all been popularized by the World Wide Web. Any website or company that is marketing and advertising their products online to other consumers and businesses is said to be BtoB, BtoC, Or CtoC.

Different Types of Advertising

http://www.buzzle.com/articles/different-types-of-advertising.html

Advertising is promotion of company's product and services. In this article their are different types advertising like print advertising means the advertize your product through newpapers, magazines another one is outdoor advertize mean advertize the product with the help  bilboared which almost every company did e.g. coke a cola etc .

Promotion- push and pull strategies

http://tutor2u.net/business/marketing/promotion_pushpull.asp

This is an interesting topic which tells that marketing theogy distinguishes between two main kinds of promotional strategy - push and pull. Push is that use company sales and trade promotion to create customer demand and pull that spend large amount on advertizing to create customer demand for product. This article will explain this terms by example

Samsung adopted a sport-based strategy in building its brand

http://www.123helpme.com/view.asp?id=47241

This article shows how samsung build its brand by adopting Olympic Games.

SWOT Analyis of L'Oreal Company

http://loreal.exteen.com/20080805/swot-analysis-l-oreal

This article is about swot analysis of Loreal. Loreal has divided its company into five divisions but the most difficulty its face is to control them all and loreal brand its not available in rural cities so some brand sale in those area so loreal is trying to compete them by supplying its products to those areas.

5 Essentials To Project Team Success

http://www.projectsmart.co.uk/5-essentials-to-project-team-success.html

Collaboration and communication is the main element in team work so first all members of the teams communicate with each other and in the beginning assign them different tasks and their must be a leader, techinal expert in the team. Set team goals what they what to achieve and in what time so everyone clear about the goal and time in the start of the project and sponsor have to engage with a team on regular basis so they can move forward towards their goals.This article will help you how to success a teamwork.

7 Pricing Strategies That Improve Profit

http://www.websitemarketingplan.com/techniques/pricing2.htm

Pricing has large impact on profit because what price the company set for a product it will include their cost so if the product sells a lot in market more profit will gain and it benefit the company. So in this article their are some strategies that will help to gain profit.First one is competitive pricing, so whenever the company set a price it must have to take information about the competitors and second one is cost plus mark up this means that the company think about the profit then add it to the cost and then decide the profit. Some others are loss leader, close out, membership, bundling and quantity discount and versioning.

The Product Life Cycle

http://www.quickmba.com/marketing/product/lifecycle/

Product life cycle the course that a product sales and profit take over its lifetime. A new product progresses through different stages which are introduction, growth, maturity and decline.After making new product idea sales are zero because firm haven't lauch this product to market so after developing prouct firm first stage is introducing this product to market so prople get aware of it then second stage is growth in this firm try to increase its market shares and at maturity level firm slowdown its growth because it has achieve many buyers and last stage is decline in this sales fall off.

Level Of Product

http://www.learnmarketing.net/threelevelsofaproduct.htm

There are three levels of product the core product, actual product and augmented product. This article explains the level of product by example of camera means why people buy camera? what is core benefit of camera i think by taking picture people can save there pleasant moment. So for this actual product is camera and augmented  product is that not only taking picture now through camera we can make videos.

How do you manage your relationships with your customers

http://www.iproceed.com/marketing/customer-relationship-management.htm

In this article different ways are shown that how you build strong relationship with your customers like appreciate suggestion of your customers and take action against the complains. Remain in touch with your customer and whenever you are offering new deals or offers call ur regular custmers. 

Ten Low-Cost Ways to Promote Business

Business promotion is to running a successful business. The first axiom of business promotion is that you have to do this consciously. You can't rely on other people to do it for you, no matter how great your product or service is. The second axiom of business promotion is that like every other aspect of your business, it's a budgeted activity. But business promotion doesn't have to be expensive. Here are ten inexpensive ways to promote your business.
1) Use every outgoing piece of paper, and every electronic document as business promotion.
 You have business cards, but you also put out a lot of other documents in the course of doing business. Check these to make sure you're using their promotional possibilities to full advantage.
2) Writing articles on topics related to your business expertise is an excellent business promotion technique.
Well-written articles can provide free advertising and build positive word-of-mouth. As the goal is to promote your business, ideally you'd like it to appear in a publication that your target audience will be reading.
3) Sending out press releases is another great way to get some free business promotion.
The press release has to actually contain information that is newsworthy, and be engaging enough to get people's interest.
4) If you're an Internet user, spend some of your online time on business promotion.
Posting messages in forums is a great way to make your business known to people you would otherwise be unable to contact.Getting people interested in your business and perhaps attracting new customers works best if you choose forums that are business-related or directly related to your business's product or service.
5) Use buddy marketing to promote your business.
For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
6) Give out freebies as business promotion.
Besides using freebies as business promotions, you can also use them regularly as customer rewards. For example, I recently had a picture framed; the framer had attached a free picture hanger to the painting's wire, with a small card thanking me for my patronage.
7) Promote your business on a talk show
8) Promote your business by giving a seminar or presentation.
9) Use your vehicle to promote your business.
Mobile business promotion isn't just for white delivery vans. Think of all the people who see your vehicle will attract towrd your business.
10) Promote your business through your lesiure activities.

Everyone wants to promote his/her business after seeing this article i share it with you all because it tell us very easy and low cast ways to promote our business. Nowadays there are alot of talk shows so if we anyone tell about his/her business on it every one will aware about the business and can ask queries about the product.Paste the ful name and motive of your company on every outgoing document so whoever read the envelop will get know about the company.

reference: http://sbinfocanada.about.com/cs/marketing/a/bizpromotion.htm

7 Steps to Effective Communication

The success of any business or organization depends largely on how effectively the members communicate. The ability to speak well is a minimum requirement of some businesses when hiring. Whatever the job, business professionals require extensive use of oral communication when carrying out their duties.

Effective communication involves:

Listening: Good listening skills and showing a genuine interest are attributes of a successful communicator. Sales associates who actively listen to customers inquires and complaints are more able to solve problems and gain customer loyalty.
Use Names: When meeting people make sure you hear the person’s name and use it right away so you will remember it. If you are not sure what the person said, ask him/her to repeat it.
Get to the Point: Show value for people’s time by being as concise as possible when giving information. Do not give lengthy, unnecessary details and don’t make excuses for your mistakes. Answer the question and give important information only.
Let Others Talk: Don’t be a person who does all the talking. What you are saying may be of interest to you only. Keep the other person in mind, giving him/her a chance to be a part of the conversation. Look for signals that you may be boring your listener and ask questions to involve them in the conversation.
Non-verbal Language: Nine-five percent of our communication is non-verbal, which includes: eye movement, tone of voice, posture, facial expressions and hand gestures. When talking to someone keeping eye contact without staring shows a sense of confidence. Be aware of non-verbal communication and keep it consistent with your message.
Vocal Cues: Do not use an excessive amount of ‘filler’ words (sayings or words repeated often), sounds such as “uh, um” or use lengthy pauses during conversation. The listener will lose interest in what you are saying and will become bored.
Create an Atmosphere of Openness: To establish a good relationship with customers and create a comfortable atmosphere be attentive to the number of interruptions. Give your customer/acquaintance your undivided attention by not keeping physical barriers (such as desks) between you. Avoid trying to communicate in a busy area and keep your focus on the listener.

Good communication require everywhere to impress people, communicate with your employees and for a job. These are some steps which we can easily apply to become a good communicator such as good listening skills like shopkeepers if they listen to your requirement about the product which you want to buy they can understand and if they don't give attention to what you are saying you will never want to buy things from them. If the presentor of any company saying something about his company and don't give a chance to audience to ask questions from him so audience get bored and start diverting their attentions,

reference: http://ezinearticles.com/?7-Steps-to-Effective-Communication&id=6143

Distinguish Between a Wholesaler and Retailer

Wholesaler donates a type of middlemen between the producers and retailers. They generally sell goods and commodities to the retailers, industrial consumers and professional users. There are two types of wholesaler like manufacturer agents and merchant wholesalers.Retailer denotes the last linkage in the channel of distribution between the producers and the consumers.
The following difference between wholesalers and retailers are

Wholesaler:
•It is the first link in the chain of distribution which links between manufactures and retailers.
•The wholesaler trade is conducted in bulk quantities.
•Most of the transactions are effected on the basis of credit.
•The capital requirement of this business is heavy.
•This type of trade deals in specific goods.
•It does not emphasize on proper display of goods.
•It does not experience direct dealing with consumers.
•It avails the economics of bulk purchasing.
•They operate in big cities and towns.
•It does not give emphasis on home delivery facility.
•It does not provide facility.
•It does not provide after sale service.

Retailer:
•It is the last link in the chain of distribution which links wholesalers and consumers.
•It is conducted in small quantities.
•Most of the transactions take place on cash basis.
•This type of business usually require less capital.
•This type of trade deals in variety of goods.
•It gives a lot of emphasis on proper display and advertisement.
•It always deals directly with the ultimate consumers.
•It does not avail such economies because it does not incur bulk purchase of goods.
•They operate in small villages and in big cities.
•It gives much emphasis on home delivery facility.
•It provides after sale service to the consumers.

Wholesaler are those who buy product from the producer and sell to retailers and retailers are those who sell the product to the customers.Wholesalers are only in bigcities but retailer are also in small villages to sell product to customers.

reference:http://www.rajputbrotherhood.com/knowledge-hub/business-studies/distinguish-between-a-wholesaler-and-retailer.html

Pricing Strategy

Pricing is an important strategic issue because it is related to product position. Futhermore pricing effect other marketing mix element such as product features, channel decisions and promotion. The following are the steps that followed for developing the price of a new product.

1. Develop marketing strategy: it perform marketing analysis, segmentation, targeting and positioning.

2. Make marketing mix decisions: it define the producrt, distribution and promotional tactics.

3. Estimate the demand curve: it understand how quantity demanded varies with price.

4. Calculate cost: it includes fixed and variable costs associated with the product.

5. Environmental factors: it evaluate competitor actions and understand legal constrainsts.

6. Set pricing objectives: it includes current profit maximization, current revenue maximization, maximize profit margin, quality leadership and survival.

When any company is introducing a product to market they had to develop a price for that so they follow these steps. First they calculate their cost which associated with the product and then think about their competitor what price they are charging and what their mostly customer range is, after this they develop a price for a product which include their profit.

reference:http://www.netmba.com/marketing/pricing/

Role of marketing research

Marketing research is the systematic gathering and analysis of data about issuses relating to marketing product and services. Marketing research is partitioned into two sets consumer marketing research and business to business marketing research. The role of marketing research is to provide management with relevant, accurate, reliable, valid and current information. Marketing manager make many strategic decisions in the process of identifying and satisfying customer needs. These decisions are about opportunities, target market selection, planning, marketing performance and control. These decision are complicated by interaction between the marketing variable of product, pricing, promotion and distribution. And other problems which arise in decisions making are uncontrollable environmental factors such as economic conditions, technology, cultural and social changes. Most important is the complexity of consumers. Marketing research helps the marketing manager to link marketing variables with environment and the consumers. It helps to remove some of the uncertainty by providing relevant information about environment, the marketing variables and consumers. The role of marketing research in managerial decision making explained by framework of DECIDE
D: define the marketing problem
E: enumerate the controllable and uncontrollable decision factors
C: collect relevant information
I: identify the best alternative
D: develop and implement a marketing plan
E: evaluate the decision and decision process.

Bacially marketing research is collecting of data about the product or service and we need marketing research because it provide us accurate data. If their is no marketing research the main problem arise that how we know what our customers need and their wants. It help to create link with customers and matketing variables.

reference: http://en.wikipedia.org/wiki/Marketing_research