"If you possess the market, you eventually possess the profits" -Bill Gates
- Concentrate your effort on a market with huge potential but few competitors
- Get in early and big
- Strive to become the industry leader
- Set the industry standard to become the industry leader:
a)Make your product the best
b)Make your product the most useful
c)Make your product the cheapest
5.Establish a proprietary position - own what you sell - and protect this position
6.Make your customers and strategic alliances offers they cannot refuse
7.Continually invest in innovation to improve your products and services.
1 comments:
The company should ensure that it is not adopting a middle of the road strategy which damage the company's performance in the future. If the company will try to produce cheapest products and will also try to differentiate them extensively, this will only eat up the firm's profits instead of increasing them.
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