Saturday, January 16, 2010

Direct Mail is Lead Channel for Promotions

Direct Mail is Lead Channel for Promotions

Here are some facts about Dirct mail:

According to a study from the Direct Marketing Association (DMA):

* Non-catalog direct mail is used by 90% of marketers, agencies, and other suppliers of direct marketing services surveyed.

* Nearly half (46%) report using it as their primary channel for promotions.

* Companies that send promotions using non-catalog direct mail spend an average of 46.9% of their company’s total annual ad expenditures on the channel.

* Most of the companies that promote their products or services using non-catalog direct mail receive responses via the Internet (93.7%), phone (79.5%), or through contact from an internal sales force (70.8%).