Direct-response Advertising :Direct-response advertising is communicating with potential buyers through television, radio, magazines, and newspapers. The prospective consumer watches, hears, or reads about the product or service and initiates a call to a toll-free number to place their order. Television, for example, offers a wide range of exposure, from a 30-second commercial to a 60-minute infomercial.
posted by Abd ur Rehman
2 comments:
this is what the slide said...plz explain and give an example to give a clear picture of it.
oh Sadia,i m sorry to say that u didn't read d full text.
at d bottom , there is an example
another example:
In sunday magzine there is a an advertisement of PAN pizza by PIZZAHUT.by reading that advrtsmnt, if u calls pizzahut for booking an order than it is DIRECT responce Advertisement.
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