Anything goes marketing

The concept of Anything Goes Marketing is simple: Don't let theories or best practices restrict you when it comes to marketing - specifically B2B e-marketing. We all know that in marketing, anything goes and if you don't, it's time that you did. Anything goes marketing is a blog spot so if u visit anythinggoesmarketing.blogspot.com u can also find 5 Mistakes for B2B Marketers which are Need to Avoid in 2010 for good & profitable marketing.

Global Marketing

Oxford University defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”

5 skills for the future of the marketing

yesterday i was searching something about my marketing project.............i found a website which was about improving skills for the future of marketing.
1. Analytical pattern recognition.
2. Agile project management.
3. Experimental curiosity and rigor.
4. Systems thinking.
5. Mashable software fluency.
for more detail of each piont visit the site www.chiefmartec.com

Marketing plan of coca cola

Coca Cola carefully monitor both the internal & external aspects regarding its business as both the internal & external enviroment & their respective influences will be discive traits in relation to coke's success & survival in the soft drink industry.So monitoring internal & external enviroment of business is important to earn a profit.

Nonprofit Marketing

The marketing of a product or service in which the offer itself is not intended to make a monetary profit for the marketer. If the product or service does not making any monetary profit so why the marketer's marketing it? Hey guy's give ur views.

Planning company marketing program

I visited the site HowStuffWorks.com where i find the attractive lines which was that Planning your company's marketing program is a process much like the one you go through as a young person deciding what you want to do with your life. for more information visit the website.

how to make more money for yourself or your business

Few days ago i visit the site MBAbriefs.com where i find the intresting article written by David.The name of the article is THE BIGGEST MARKETING MISTAKE YOU CAN MAKE. In this article he says that whenever u r launching new product or services try to focus the current customers because acquiring new customers can cost five times more than the costs involved in satisfying and retaining current customers.For more detail visit the site mbabriefs.com

Five Word of Mouth Marketing Strategies You Can Use

As i describe what is WOMM in the other post so these are the startegies which u can use in WOMM..
1. Leverage Existing Social Networks. Online communities have a tightly knit group of users who can help to increase brand awareness for your product. Tap into these communities with tools or content targeting their specific sub-culture and you are likely to get a lot of attention.
These can include applications for platform-specific websites like Facebook, Firefox and Wordpress, which each have a large body of users. Content which examines, mentions or analyzes mini-communities or sites within large overall niches will work as well.
2. Target the Influencers. Look for individuals who are trend-setters or authorities on a specific topic. They should preferably be individuals who have many personal connections or a large and loyal audience.
If these people spread your message, your website or product will very easily be disseminated within a targeted group of potential users.
Identify these influencers, build a relationship with them and market through their existing sphere of social influence. Examples of influencers include celebrities, power users on social websites like Digg and popular webmasters or bloggers with many loyal supporters (e.g. Ashley Qualls).
3. Exclusivity and Scarcity. Many websites or businesses launch virally through theprivate beta approach by offering a limited number of site invites. Some dangle the bait of limited edition products or temporal discounts. Combine this with influencer marketing and you’ll have an excellent method to disseminate brand awareness for new websites, products or services.
Exclusivity invites curiosity and scarce products generate consistent demand and conversation. Remember how people were incessantly asking for or writing about Gmail, Joost or Pownce invites a while ago?
4. Micro-Market. While online viral marketing leverages the interconnectedness of the web to spread unique content or user-supported promotional schemes, micro-marketing focuses on marketing to the individual by providing highly customizable products.
Nike and Puma’s Mongolian Buffet are examples of micro-marketing schemes which allow you to design and purchase your own unique sneaker online. Micro-marketing can be combined with scarcity and existing social networks to generate word-of-mouth exposure.
5. Industry Marketing. Instead of focusing directly on customers, focus on the people who can build your brand. Instead of seeking for thousands of views from a wide audience, make your mark within a niche community (like Sphinn) to build relationships and leverage-able connections.
Get recommendations from others in the similar industry to be mentioned, promoted or included in an industry-specific ranking or recommendations list. This builds your overall brand within a specific niche, which in turns promotes your site to traditional media and buyers looking in from the outside.
If you were a consumer, would you buy from a reputable brand that is recommended by many others within the same industry or would you go for a little known company with no reputation or recommendations?

for more detail go to www.doshdosh.com/

What is WOMM?

Word of Mouth Marketing (WOMM) is a form of promotional campaign which operates through an individual’s personal recommendations of specific brands, products or services.
Like its literal meaning, word-of-mouth marketing spreads from one person to another outside of a formalized setting, without heavy intervention by advertisers.

for more information go to www.edelman.pl/en/expertise/womm/

THE RULES

1. The FEMALE always makes THE RULES.
2. THE RULES are subject to change at any time without prior notice.
3. NO MALE can possibly know all THE RULES.
4. If the FEMALE suspects the MALE knows all THE RULES. She must immediately change some or all THE RULES.
5. The FEMALE is never wrong.
6. If the FEMALE is wrong it is due to a misunderstanding which was the direct result of something the MALE said or did.
7. The MAle must apologise for causing said misunderstanding.
8. The MALE is always wrong.
9. The MALE may be right if he agrees with the FEMALE unless she wants him to disagree.
10. The FEMALE may change her mind at any time.
11. The MALE never changes his mind witout the express written consent of the FEMALE.
12. The FEMALE has every right to be angry or upset at any time.
13. The MALE must remain calm at all time unless the FEMALE wants him to be angry and/or upset.
14. The FEMALE must under no circumstances let the MALE know whether she wants him to be angry and/or upset.
15. The MALE is expected to mind read at all times.

Hey guys!this post is only for fun so read these funny rules n enjoy.I am not differenaited males n females it just for fun so dont take it seriously.........

What is Network Marketing?

It is a form of business in which you can make a small investment and through sheer tenacity achieve staggering levels of financial reward and personal freedom.I believe Robert Kiyosaki summed it up nicely; it really is thebusiness school for people who like helping people!

for more detail visit www.network-marketing-works.com/

Understanding the Role of Social Media in Marketing

Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, MySpace and YouTube.
Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.
The downfall to social media, if you could call it that is that it must be a part of your everyday life in order to keep the momentum and attention you need for it to be successful.
If you think that social media is only for the small business owners that are trying out an experiment, I have to correct you. Here are just a few companies that have become involved in social media:

• Absolut Vodka - Online Video on YouTube and Using Facebook to house their Top Bartender fan page.
• BMW - Utilizing Facebook to promote their 1-Series Road Trip and they have created a Rampenfest Page for fans.
• Dunkin Donuts - That's right they've found value in social media and have set up a microblogging Twitter account.
• The role of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and makes you visible to those that don't know your product. Fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of your business.

For more information go to about.com where the answer of this was given by laura lake

Public relations vs. marketing

The agendas of public relations and marketing are different. Marketing is interested in the market — consumers and demand. Public relations is interested in relationships — reducing conflict and improving cooperation.Good public relations will create a healthy environment for marketing. But simply providing technical support for marketing is not the same as good public relations.

An important study on excellence in communication management identified four major public relations models:

• Promotion and publicity (one-way communication/hype)
• Applied journalism (one-way communication/credible)
• Research, persuasion (two-way communication, win/neutral)
• Dialogue, mutual solutions (two-way communication, win/win)

The same study found that excellent organizations were associated with three factors:

• Effective organizations treat PR as a management function.
• The most effective model of PR involves dialogue and mutual solutions.
• The commitment of key leaders and asking the right questions are critical.

The two critical questions were:

• How do we manage our interdependence with the community?
• How do we develop excellence within our organization?

The bottom line is a balance of receivables and payables. Marketing adds value by increasing income. Public relations adds value by decreasing the expenses that are necessary when issues are ignored.

Consider the alternatives to these situations:

• Activist groups being satisfied with your performance.
• Customers comfortable that they can count on you.
• (or) Donors being loyal to you when money is tight.
• Employees respecting you as a good and fair employer.
• Fewer people feeling like suing you.
• Journalists knowing you to be responsive and credible.
• Legislators seeing you as ethical and having public support.
• Neighbors not minding your presence on their street.
• Shareholders regarding you as competent and competitive.
• Your industry considering you a leader.
  Marketing and public relations both work best when they're treated as distinct management functions. These two functions can pull together as equals on a team, and this works to integrate the business process.

For more information go to topstory.ca

Role of Marketing in Business

Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and a department for the purpose of marketing. It is important to realize that marketing cannot be carried out in isolation from the rest of the business. For example:
The marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible. Operations will need to use sales forecasts produced by the marketing department to plan their production schedules. Sales forecasts will also be an important part of the budgets produced by the finance department, as well as the deployment of labor for the human resources department.A research and development department will need to work very closely with the marketing department to understand the needs of the customers and to test outputs of the R&D section.

Five Basic Marketing Rules

1. STAY IN TOUCH

2. STAY A STEP AHEAD OF YOUR COMPETITORS

3. CREATE AN EDITORIAL CALENDAR
4. MARKETING SUPPORTS SALES

5. BEFORE YOU WASTE TIME OR MONEY, ASK FOR HELP

Theset are really five intresting rules through which we can improve our marketing skills, for more detail of each rule visit the site of Allision Bliss.

Three Basic Rules for Management Communication

1. Tell them in advance
This brings up rule number one. Whether you’re dealing with salespeople, floor-sweepers or doctors, anytime you as a manager need to make a decision that affects peoples lives, tell them well in advance of the event taking place. At work, this usually affects the pocketbook or the employee’s benefits.

2. Give enough information
Another communication problem that will come back to bite managers and supervisors is miscommunication, being misinterpreted.A second rule of communication then, for those in authority, is to provide sufficient information for the employee to be able to answer the question "Why?"

3. Ensure your messages are congruent
What about non-verbal communication? I’m not talking here about tone of voice and hand gestures, although that stuff is critical for effective communication too. I’m referring to a more global aspect of management communication that I’ll simply call congruency.
By following these rules the manager's should build a strong relation with customers due to which the co workers work hard for the development of their company.theses 3 rules was given by karl walinskas

The 6 Golden Rules of Meeting Management

Golden Rule #1: Run your meetings as you would have others run the meetings that you attend.
Golden Rule #2: Be prepared and ensure that all the participants can be as well.
Golden Rule #3: Stick to a schedule.
Golden Rule #4: Stay on topic.
Golden Rule #5: Don't hold unnecessary meetings.
Golden Rule #6: Wrap up meetings with a clear statement of the next steps and who is to take them.

FeedBack:-
These simple rules can go a long way in making meetings more productive. Implementing them is not always easy, as they require preparation and discipline, but doing so can make a huge difference to the productivity of your organization.For more information visit to govleaders.org

Defining SKU (Stock Keeping Unit)

SKU (Stock Keeping Unit)

Stands for "Stock Keeping Unit," and is conveniently pronounced "skew." A SKU is a number or string of alpha and numeric characters that uniquely identify a product. For this reason, SKUs are often called part numbers, product numbers, and product identifiers.
SKUs may be a universal number such as a UPC code or supplier part number or may be a unique identifier used by a specific a store or online retailer. For example, one company may use the 10 character identifier supplied by the manufacturer as the SKU of an external hard drive.
for more detail visit the below site
http://www.techterms.com/