Some Advantages and Some Disadvantages of INTERACTIVE MEDIA Advertising
Interactive Media: Advantages
1..Cost effectiveness.
2..Easy to modify.
3..Interactive content.
4..International reach.
5..Expanding market.
6..Constant availability.
7..Ease of traffic measurement.

Interactive Media: Disadvantages
1..Privacy concerns.
2..Partial market coverage.
3..Navigation problems.
4..Loss of control.

posted by Abd ur Rehman