Some Advantages and Some Disadvantages of Television Advertising
Television Advertising: Advantages
1..Potentially high reach.
2..High persuasive impact.
3..Availability of uniform national coverage.
4..Exploits day-of-week and time-of-day factors.
5..Some geographic and demographic selectivity.

Television Advertising: Disadvantages
1...High total cost.
2...Short life span.
3...Inability to transmit detailed information.
4...Clutter.Relatively high waste factor

posted by Abd ur Rehman