Engro food launches Omore! campaign by believing in the fact that advertisement is not an expense, it’s an investment. The advertisement campaign they have started involved some elements like decoration of Lahore with the help of PHA, sponsoring TV shows, streamers, sponsoring cooking show, search planes confetti. They have decorated Lahore with decoration material and artificial flowers, streamers have placed across Lahore and other cities. The ad they have shown in TV is based on a cool,attractive and catchy jingle which was sung by everyone in those days. This ad can be seen by visiting the following link:http://www.youtube.com/watch?v=jNrmAWpHXiI&feature=related.
This ad also leaves a strong brand image in viewers minds. The ad were look like conventional but they used it in innovate ways. For creating a strong brand positioning they have sponsored different cooking shows on all the prominent TV channels.
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