Internet Marketing - A Viable Marketing Strategy in a Down Economy By Laura Lake

We are watching our pennies and slashing our marketing budgets so where can we market that provides us the most cost effective vehicle as well as gives us the efficiency we need in this economy? It's the Internet.

Why is internet marketing the most cost effective and efficient? It's the only marketing vehicle that allows you to make tweaks and changes to your campaigns on the fly. When was the last time you ran a marketing campaign and realized it wasn't pulling the results that you had hoped for? Do you remember the hopeless feeling you got when you saw the campaign was going to be a flop? Of course you do. If you had used internet marketing you could have made the changes at the first sign of failure. The changes could include tweaking the text, modifying the graphic or strengthening the message.

I'm not saying internet marketing is easy, but given some effort and even guidance you can make internet marketing a viable option to sell your services and products. I've provided you a few resources that will help you understand the importance of internet marketing strategy as well as guidance that will help you get started.

REF:http://marketing.about.com/od/internetmarketing/a/internetmrktg.htm