Friday, January 15, 2010

Some Advantages and Some Disadvantages of NEWS PAPER Advertisement
Newspaper Advertising: Advantages
1..High reach.
2..High geographic concentration.
3..Good frequency.
5..Short lead times (flexibility).
6..Relatively low cost.
7..Ability to communicate detailed information.
8..Ability to place in most appropriate location.
9..Ability to schedule to exploit day-of-week factors.

Newspaper Advertising: Disadvantages
1..High waste factor and inability to target.
2..Limitations on creative format.
3..Relatively poor reproduction quality.
5..Short life span.
6..High cost of national coverage.

posted by Abd ur Rehman