Direct mail is one of the most important pieces of your marketing plan. Developing and executing the campaign can many times be a thankless job. Today's mailing regulations can get complicated--postage rates are changing and the flood of mail makes it harder to stand out. The right message is very important and must get to the target prospect in the right way on a frequent basis. Capturing your reader has to happen fast and your reader must be motivated to take action. By opening the below link you can get 99 direct mail marketing tips to ensure that you get the right message to the right target--in the right way.
Source:
http://www.entrepreneur.com/marketing/guerillamarketing/article193436.html
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