Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Monday, January 18, 2010

Funny Advertisements With Great Recall




http://bestdesignoptions.com/?p=5508

Here are some funny advertisements. To get more funny advertisements click the link above.

Funny advertisements
always sell! Plain and simple. If you want people to remember your advertising campaign, your corporate identity or product branding, humor is the way to go. It does not only get the attention of consumers, it also make your product or service easier to recall or remember. We love to remember things that make us smile or laugh, don’t we? People love to be entertained that is why laughter has an enormous power when it comes to advertisements.

Sunday, January 10, 2010

Advertising



Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium.

Advertising has a number of benefits for the advertiser. The advertiser has control over the message. The advert and its message, to an extent, would be designed to the specifications of the advertiser. So the advertiser can focus its message at a huge number of potential consumers in a single hit, at a relatively low cost per head. Advertising is quick relative to other elements of the marketing communications mix (for example personal selling, where an entire sales force would need to be briefed - or even recruited). Therefore an advertiser has the opportunity to communicate with all (or many of) its target audience simultaneously.


Reference: http://hubpages.com

Friday, January 8, 2010

Best ad in the World !!!! watch it .....

To watch the best ad in the World please the link below:

http://www.youtube.com/watch?v=NHHTB2MR1Is#watch-main-area


This ad is for Honda Accord. This is the world's costliest Advertisement and the winner of this year's best Ad of the world. Everything is real with no graphics used costing some 6.2 million US Dollars and 606 takes and retakes.

Six steps for Effective Advertising

* Identifying the target audience
* Establishing the advertising budget
* Defining the objectives of the advertising messages
* Creating the advertising messages
* Selecting the appropriate media
* Evaluating advertising effectiveness


These are six steps for effective advertising. To know more about advertising click the link below:

Source: http://74.125.153.132/search?q=cache:wDA-2SXHXPYJ:www.waukesha.uwc.edu/bus/cfischer/101/CH13.ppt+importance+of+taglines+in+promoting+products&cd=3&hl=en&ct=clnk&gl=pk

Wednesday, January 6, 2010

OMORE initial advertising campaign : The eLement of Suspense

Yesterday, in section B, when we were discussing high-budget advertisement for new products the example that popped up was OMORE. Just about its launch, Omore was literally everywhere. Olper made it dead sure that you could not come back home without having a look at the word OMORE, so it was inevitable for you to desperately wait for the launch of OMORE only to get your hands on the product that was so massively promoted. I used to pass along the canal every morning and was of course attracted to all their splendid work along the canal.

But, as it was mentioned in the class, while one could easily notice all that hype was being generated for OMORE, but initially it was hard to read the word ice-cream for a distance, and was it a good thing or bad? This vagueness related to OMORE, what it was and all.

Well, being no expert, I can't really explain the general rule whether it is a good thing or bad, and I am not even sure it was a part of their advertising campaign, but according to me it really worked well for OMORE, I don't know about the opinion of others but I will imply my example over here.

I really wanted to try OMORE !! But not because it was an ice-cream, but because it was OMORE, the OMORE that was being forced into my eyes again and again, the OMORE that forced the words, "WOW, what an effort, the Canal looks cool", just OMORE, OMORE, OMORE. And finally, when I came to know it was an ice-cream, even though I am not a big ice-cream fanatic, I said I want it now, because obviously I was forced to think that way by their advertisement.

Now, one may question, that if I knew it was an ice-cream even then I would be impressed by their campaign. I would say no. If I had known in the start , I would have been inspired but not desperate to taste it, the element of surprise increased my interest massively, but I think it worked for an ice-cream, but it wont have worked for some shopping mall, or car or something like this

And I can understand if someone disagrees, as this topic is highly subjective

Thursday, November 19, 2009

The top 25 Home Based Business Ideas

If you are thinking about starting your own home-based business, the available options can be overwhelming. However, there are many tried and true home-based businesses that may be just what you are looking for.
Here are the top 25 home-based business ideas, in no particular order:

1. Personal trainer. If you are fitness-minded, you can start your own career as a personal trainer. Check out the National Federation of Professional Trainers for information about the certification process.

2. Yoga instructor. Begin sharing your expertise with others by teaching yoga classes. There are a number of online resources, depending on the school of yoga that you practice. The Yoga Alliance Web site provides information on yoga schools, certification, insurance, and so on.

3. Tutoring. You can start a business tutoring students by advertising at schools, the local YMCA, and other places frequented by families. If you have children, talk to their teachers and determine the needs of your school district.

4. Business coaching. Have experience with management or some other specialized business skill? Share it with others by becoming a business coach. The International Coach Federation provides certification and a coach referral service for its members.

5. Consulting. If you are an expert in your industry, such as finance, marketing, or mediation, consider beginning your own consulting business.

6. Medical and legal transcription. If you have transcription skills and the necessary equipment, you can easily work from home for a variety of different companies. Check local community colleges or online for transcription training courses.

7. Medical claims billing. This industry is one of the most popular work-from-home businesses -- so much so that suspect companies have been popping up on the Internet and in classified advertisements. ELearners.com can help you locate transcription training courses online.

8. Accounting. There are many franchises and opportunities available for certified public accountants. If you are interested in getting certified, take a look at the Web site of the American Institute of Certified Public Accountants for information on specific state requirements.

9. Web design. If you can design quality Web sites, consider turning your skills into a home-based business. Although the software and hardware costs can be steep, good Web designers tend to be well-compensated for their efforts.

10. Desktop publishing. Do you have a creative flair for putting together brochures and newsletters? You can offer your own desktop publishing services to other small businesses. Software can be expensive, so make sure to give applications a trial run or take a course before investing in one.

11. Photography. If you are skilled with a camera, you can open your own photography studio in your home. Keep in mind that you will need space to shoot the pictures as well as a light-free space for a darkroom if you decide to process your film and print your photographs yourself.

12. Home inspection. The National Association of Certified Home Inspectors Web site provides information on becoming certified to inspect homes.

13. Remodeling. If you are a gifted carpenter or contractor, you can turn your passion into your own business. The SBA provides loans to experienced contractors looking to renovate homes or businesses in order to sell them.

14. Interior design. If you have a flair for the creative, consider interior design. The American Society of Interior Designers Web site provides resources for aspiring interior designers, including a list of each state's requirements for licensing.

15. Catering or personal chef. Consider starting your own catering or personal chef business from your own kitchen. You can set yourself apart from competitors by providing specialized services such as low-carb or vegetarian menus.

16. Gift baskets. Gift basket creation is a popular and creative home-based business. Target both individuals and businesses to increase potential sales.

17. Wedding planner. If you are an ace at organizing important events and have a Rolodex full of contacts, consider becoming a wedding planner. There are numerous online certification courses online, including one from Weddings Beautiful.

18. Personal shopper. If you are a great shopper with an eye for people's personal styles, you can offer your services to those less inclined. In addition, consider providing a gift shopping service for those too busy to shop themselves.

19. Concierge. If you have a lot of energy, a love for the mundane, and the ability to juggle multiple tasks, consider providing a personal concierge to busy business people or parents.

20. Custom jewelry creation. Designing your own custom design jewelry can be a lucrative pastime. Make sure to wear your own creations as a way to drum up business.

21. Computer repair. Are you the person everyone calls when they have a computer problem? Turn this into a business and start getting paid for fixing fatal errors. Check out Geeks on Call America and Rescuecom if you are interested in franchise opportunities.

22. Cleaning service. If you are good at cleaning, consider offering your services to others. One way to go is with a franchise which have cleaning and managing staff.

23. Carpet cleaning service. There are many popular franchises that allow you to start your own carpet cleaning business and receive the equipment and training you need. ServiceMaster Clean and ChemDry are two of the bigger ones.

24. A riding school. If you own your own barn, land, and horses, you can open your own riding school. Equisearch.com offers resources, including some useful articles on liability issues.

25. Child-care services. Turn your expertise with children into one of the most popular home-based business opportunities.

Friday, November 13, 2009

Top Advertising Tips !!!

Here are some tips for a successful advertising campaign

1. Go after your target audience
2. Highlight your competitive advantgae
3. Establish an image
4. You have to spend money to make money
5. Advertise in the right place
6. Dont allow your budget to run your advertising campaign
7. Diversify
8. Don't try to be everything for every one
9. Test your ads in advance
10. Monitor your ads