Direct mail Marketing:
Direct mail is described as sending information about a special offer, product or sale announcement, service reminder, or other type of communication to a person at a particular street of electronic address. Historically direct mail has existed in the form of printed materials, but CDs, audio tapes, video tapes, fax mail, email and voice mail are also used in direct mail campaigns. For example, America Online experienced a highly successful campaign through mailing out CD-ROMs to prospective customers. Direct mail permits high target-market selectivity; it can be personalized, it is flexible, and it allows early testing and response measurement to take place. A highly selective and accurate mailing lists often determines the success of direct mail efforts to enhance response rates and control costs.

posted by Abd ur rehman