Designing a Customer Driven Marketing Strategy.

Customer driven marketing strategy begins with selecting which customers to serve and deciding on a value proposition that best serves the targeted customers.It consists of four steps.Market segmentation is the act of dividing a market into distinct groups of buyers with different needs ,characteristics ,or behaviours who might require separate products or marketing mixes.Once the groups have been identified , market targeting evaluates each market segment's attractivness and selects one or more segments to serve.Market targeting consit of designing strategies to built the right relationships with right customers.Differentiation involves actually differentiating the market offering to create superior customer value.Positioning consists of positioning the market offering in the minds of target customers.


Reference:
Principles of marketing