Some Advantages and Some Disadvantages of MAGAZINE Advertising.
Magazine Advertising: Advantages
1..Tangibility.
2..High audience selectivity.
3..Good reproduction quality.
4..Long life span and good pass-along rate.
5..Prestige and credibility.
6..Ability to communicate detailed information.

Magazine Advertising: Disadvantages
1..Limitations on creative format.
2..Clutter.
3..Low reach.
4..Low frequency.
5..Long lead times.
6..Relatively expensive.
7..Difficulties in geographic targeting.
8..Inability to schedule to exploit day-of-week factors.

posted by Abd ur Rehman