Preventing Brand Failure

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Preventing Brand Failure

Ethics in Marketing

Summary:
Because marketing decisions often require specialized knowledge, ethical issues are often more complicated than those faced in personal life— and effective decision making requires consistency. Because each business situation is different, and not all decisions are simple, many organizations have embraced ethical codes of conduct and rules of professional ethics to guide managers and employees. However, sometimes self-regulation proves insufficient to protect the interest of customers, organizations, or society. At that point, pressures for regulation and enactment of legislation to protect the interests of all parties in the exchange process will likely occur.

Read more:

http://www.enotes.com/business-finance-encyclopedia/ethics-marketing

How to Promote a Business

http://www.ehow.com/video_4753779_promote-business.html

Promoting a business is basically the same thing as marketing a business, which involves advertising through TV, radio, newspapers and billboards. Several different ways to go about promoting your business, marketing your business. First of all, you would go online and see your different sources for promotion and marketing. There's free sources and advertisable sources, Google, MSN, etc. Developing your website and some of the free websites on there like MySpace. Secondly, you would probably go through, depending on your budget of course, whether you want to use newspaper, television ads, radio ads, billboards, Yellow Pages, places like that's a good source. Third source might be some place like your personal advertisement, personal marketing, going in visiting potential customers, community events, community organizations, anywhere in your community where your clients lie.

Five Free Ways to get Your Door Swinging Open

http://localadvertisingjournal.com/

If you are like many small business owners you would like to see your door swinging open a bit more than usual. The economic crunch has cause many shoppers to hold on to their money a bit more tightly than usual. What many small local business owners don’t realize is that there is a great deal of local advertising that can be done online for free they just require some time and effort to get them done. Here are some quick and easy ways you can start to gain exposure online without spending any money, assuming you have a website.

1. Blog Commenting 2. Local Profiles 3. Social Networking 4. Email Marketing 5. Online Publicity

To read more about these steps click the link above.

How to Do Marketing Research

http://www.ehow.com/video_4753778_do-marketing-research.html

In this video, John Niemira (professor of business at Stevens-Henager College in Salt Lake City) tell us about how to do marketing research. Market research can be performed by visiting local libraries or visiting the Internet. You can go to msn's, Googles, find out who your potential customers are first, who you are looking to address as your customer, find out what the market is out there, what currently exists and what you need to to do address those customers. There are several good websites, some really good books to help you in doing your market research for your business. Watch this video and give your feedback.

Marketing to Women

http://www.ehow.com/video_4753774_marketing-women.html

When marketing a product or service to women, it's important to consider what demographics a product or service is going to target. Marketing to women is not a tough process but you just got to be careful with your audience. That your product and your marketing plan is directed toward that audience. First of all, develop a good marketing plan that knows where you're going with it and what you're doing with it and who you want to direct it at. Secondly you want to know with your product specific, which women are you trying to market to. With the demographics, with their age, with race, what they want, what their economic status is. watch this video and give your feedback.

How to Develop a Marketing Plan Budget

http://www.ehow.com/video_4951270_develop-marketing-plan-budget.html

In this video Mike Mitchell tell us about how to develop a marketig plan budget. Developing a marketing plan budget requires mapping things out on a calendar, considering what types of advertising is most effective and setting aside the proper funds to finance the chosen methods. Build a marketing plan to bring in more customers with advice from a businessman in this free video on marketing. Watch this video and gave your feedback.

Countless Creative Ads at one place

Creativity is the buzz word nowadays. The word is no longer confined to media, movies or advertisements but has gone beyond and finds application even in corporates today. The survival rule today is be creative or bow out to competition. When one sees the far reaching applications of creativity, it makes one wonder as to what would be the application of this word in the field of advertisements? True, when the world needs ideas to move ahead, it becomes a necessity to come up with new and novel ideas.

To get countless creative ads click the link below:

http://www.wittysparks.com/2007/09/17/countless-creative-ads-at-one-place/

Funny Advertisements With Great Recall

http://bestdesignoptions.com/?p=5508

Here are some funny advertisements. To get more funny advertisements click the link above.

Funny advertisements always sell! Plain and simple. If you want people to remember your advertising campaign, your corporate identity or product branding, humor is the way to go. It does not only get the attention of consumers, it also make your product or service easier to recall or remember. We love to remember things that make us smile or laugh, don’t we? People love to be entertained that is why laughter has an enormous power when it comes to advertisements.

What role does social media play in marketing strategy?

http://www.youtube.com/watch?v=OOh1_ffKOKk

In this video, Christi Hill, Senior Director for Marketing Solutions, Lilly USA, tells us about what role does social media play in marketing strategy. Please watch this informative video and give your feedback.

70 creative advertisements that makes you look twice...

These were some example of creative advertisements.

It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, regardlessly online or offline, if they don’t catch your attention within seconds they are considered failed. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.

Here’s 70 really creative advertisement that will make you look twice.

Click the link to see 70 creative advertisments.

Read more: http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/#ixzz0cyfcGANZ

Direct Mail is Lead Channel for Promotions

Direct Mail is Lead Channel for Promotions

Here are some facts about Dirct mail:

According to a study from the Direct Marketing Association (DMA):

* Non-catalog direct mail is used by 90% of marketers, agencies, and other suppliers of direct marketing services surveyed.

* Nearly half (46%) report using it as their primary channel for promotions.

* Companies that send promotions using non-catalog direct mail spend an average of 46.9% of their company’s total annual ad expenditures on the channel.

* Most of the companies that promote their products or services using non-catalog direct mail receive responses via the Internet (93.7%), phone (79.5%), or through contact from an internal sales force (70.8%).

How to Become a Leader Instead of a Manager

http://ezinearticles.com/?How-to-Become-a-Leader-Instead-of-a-Manager&id=1911182


This is a nice article written by Michelle Kabele on How to Become a Leader Instead of a Manager. First of all, not everyone will make a great leader. Leaders are very good at stirring people's emotions and being the catalyst for change, but are sometimes a bit self-absorbed. They are also the delegators, not the task masters. Good managers can take an existing system and keep the wheels on the wagon moving but have a hard time envisioning the future.
To read the whole article click the above link and give your feedback.

99 Tips for Direct-Mail Marketing

Direct mail is one of the most important pieces of your marketing plan. Developing and executing the campaign can many times be a thankless job. Today's mailing regulations can get complicated--postage rates are changing and the flood of mail makes it harder to stand out. The right message is very important and must get to the target prospect in the right way on a frequent basis. Capturing your reader has to happen fast and your reader must be motivated to take action. By opening the below link you can get 99 direct mail marketing tips to ensure that you get the right message to the right target--in the right way.

Source:

http://www.entrepreneur.com/marketing/guerillamarketing/article193436.html

An inside view of Direct Marketing

target your customers

Many people have the misconception of grouping advertising and direct marketing as the same thing, yet they are so fundamentally different. Advertising is a form of marketing communications, it is not a method of selling or a channel distribution. With advertising you seek to create, build or maintain awareness of a product or service, when done well it supports the selling process. Advertising is used to gain attention, stimulate interest and provoke desire. Advertising when done in conjunction with direct marketing can be very effective.

Direct marketing on the other hand is not only a form of marketing communications, but is also a channel of distribution. There are many forms of direct marketing including direct mail, radio, catalogs, and opt-in emails. With advertising you create awareness with a potential customer, with direct marketing you provoke action. You need the action to make sense of your advertising dollars. With direct marketing you are taking the opportunity directly to the consumer, if you have the right message you will see real time result.

Source:

http://www.smg2020.com/

Direct Mail Marketing

The term "direct marketing" was coined in the 1970s by Lester Wunderman who honed direct mail marketing techniques with brands such as Amex and Columbia Record Company. Direct marketing is a practice within marketing that utilizes planned recording, analysis and tracking of individual customers' responses and dealings for the purpose of fostering protracted mutually profitable customer rapport.

Direct mail advertising is a form of marketing in which messages are sent directly to consumers using "addressable" media such as mail and email rather than via third party media like a public billboard. Target mailing lists are used in business to business direct mail marketing and business to consumer direct mail marketing so that the service or commodity marketed is appealing to the recipient. Direct mail begs a response and it is this direct mail lead (reply mail, phone call, fax back) that allows the marketer to continue on with the direct mail campaign, whether through a follow-up call or future direct mail letters.

Employing a direct mail company or direct mail services such as a direct mail printer is very attractive to marketers because the direct mail response can be closely measured.

Source: http://www.directmailmarketing.com/direct-marketing.html

Direct Mail vs. E-mail

Print in the Mix: Fast Fact - Direct Mail vs. E-mail

Growth Strategies: Product-Market Expansion Grid

Check out this Presentation on Product-Market Expansion Grid

Source: http://www.slideshare.net/

SWOT analysis of Nokia and Samsung

http://www.authorstream.com/Presentation/devilshank-49257-swot-analysis-nokia-samsung-business-final-presentation-education-ppt-powerpoint/

This is a presenation of SWOT analysis of Nokia and Samsung. It includes Nokia's and Samsung's strength, weakness, opportunities, threats, strategy in India, their vision and mission. This presentation also contains three stages of SWOT analysis and advantage of SWOT analysis. Click the link above to check the SWOT analysis of Nokia and Samsung and give your feedback.

9-box Product/Market Expansion Grid

Image Source: http://www.mindtools.com/pages/article/newTMC_90.htm

Summary:
You all know about 4-box product/market expansion grid, which include Market Development, Market Penetration, Product Development, and Diversification. But some marketers use a nine-box grid for a more sophisticated analysis. This adds "modified" products between existing and new ones (for example, a different flavor of your existing pasta sauce rather than launching a soup), and "expanded" markets between existing and new ones (for example, opening another store in a nearby town, rather than going into online sales). This is useful as it shows the difference between product extension and true product development, and also between market expansion and venturing into genuinely new markets.