pulpy orange

The juice has got a little orange pulp to chew on while gulping mouthfuls of juice. The best feature in this is that it is very refreshing (as fresh orange juice usually is) without being an aerated drink containing . Also it is not bitter like many other leading orange juices available in the market. It has got the right amount of sweetness to not leave a sickly sweet taste on your tongue. But one thing in this product that it will not generate much sale due to its high price, mostly people can not offord it due to high price.

advertizment

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertizing agency on behalf of a company or other organization.

Organizations that spend money on advertising promoting items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit Money spent on advertising has declined in recent years. In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010organizations may rely on free modes of persuasion, such as a public service announcement.

So we can think about that figure which companies spent and its a big amount.

Communication
“Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. ”
Business Communication
Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.
Types of Business Communication
There are two types of business communication in an organization:
1. Internal Communication
2. External Communication
1 Internal Communication
Communication within an organization is called Internal Communication.
Under Internal Business Communication types there come;
Upward Communication
Downward Communication
External Communication
Communication with people outside the company is called “external communication”.
this cummunication increse sales volume, public credibility, operational efficiency, and as well company profits.
these commuication skills are the key for the business and its improvement and it was my personal view.

Do you know? How compsnies find their names?

I made research on the names of the companies,how they found thier names like yahoo, xerox, sun microsystem, sony, red hat, motorola and other big companies.
yahoo
The word was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.
Xerox
The Greek root "xer" means dry. The inventor, Chestor Carlson, named his product Xerox as it was dry copying, markedly different from the then prevailing wet copying.
Sun Microsystems
Founded by four Stanford University buddies, Sun is the acronym for Stanford University Network.
Sony
From the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.
Red Hat
Company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) while at college by his grandfather. He lost it and had to search for it desperately. The manual of the beta version of Red Hat Linux had an appeal to readers to return his Red Hat if found by anyone!
Motorola
Founder Paul Galvin came up with this name when his company started manufacturing radios for cars. The popular radio company at the time was called Victrola.
Microsoft
It was coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the was removed later on.
Intel
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.
Hewlett-Packard
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

Hotmail
Founder Jack Smith got the idea of accessing email via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "html" - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casings.
Google
The name started as a jockey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders - Stanford graduate students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to 'Google
Cisco
The name is not an acronym but an abbreviation of San Francisco. The company's logo reflects its San Francisco name heritage. It represents a stylized Golden Gate Bridge.
The Apple Computers
Favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn't suggest a better name by 5 o'clock.
Apache
It got its name because its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'A PAtCHy' server - thus, the name Apache.
Adobe
The name came from the river Adobe Creek that ran behind the house of founder John Warnock.
I think these are out class ideas which companies directors have given us.So these are big name companies and even no one can use their names.

how to select company name

1. Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.
2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.
3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
4. Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.
5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
7. Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.

i think these are the fewer steps which can be vital before selecting your company name.

5 techniques to solve customer problems

1.Solve the problem - rather than blaming yourself or someone else.
2.Find out what they want you to do - by asking questions and listening carefully. Don't assume.
3.Outline the solution - if there is one - or the alternatives.
4.Take charge of the situation - reassure the client by saying: "I will..." rather than: "I might...", "You might be able to..." or "I don't think..." which sound weak and ineffectual.
5.Tell them what they can do, not what they can't do - sound positive and offer an alternative course of action for the client rather than simply saying what they cannot do.
basically, most firms ignore these small techiques by which they can find a big loss.

cheque and its kinds

Cheque is a written order of a depositor upon a bank to pay or to order of a designated party or to bearer, a specified sum of money on demand.

KINDS OF CHEQUES

There are three types of cheques:

i. BEARER CHEQUE:

It is cashable at the counter. This cheque can also be collected through clearing.

ii. ORDER CHEQUE:

It is also cashable on the counter but its holder must satisfy the banker that he is the proper man to collect the payment of the cheque and he has to show his identity through an account holder of the bank. It can also be collected through clearing.

iii. CROSS CHEQUE:

It is not cashable on the counter. It can only be credited to the payee’s account. If there are two persons having accounts at the same bank, one of the account holder issues a cross-cheque in favor of the other account holder. Then the cheque will be credited to the account of the person to whom the cheque was issued and debited from the account of the person who has actually issued the

dishonor of cheque and overdraft

many of us is not familiar the term like dishonor of the cheque, so i mentioned here for the knowldge.

Dishonored cheque is a cheque which, when presented, is REFUSED payment by the bank because of insufficient fund or because it is not in order.

Bank overdraft is a facility that allows the current account holder to overdraw from his account up to an agreed sum.

Hence, we cannot assume that the bank account must always have a debit balance meaning there is still cash left in the bank. At times, because of the bank given this bank overdraft facility to the business, you can see the business have overdrawn its current bank account hence resulting in a CREDIT balance which is an overdrawn balance/overdraft facility given by the bank- the credit balance means that the business is owing to its lender which is the bank.

Hyperstar v/s Makro and Metro

It is good that such big groups like Makro, Metro and now taking interest in doing business with Pakistan.

Retailers not Wholesalers

Makro and Metro both are wholesalers where as this is the first retail store at this big scale in Lahore. There is a certain minimum shopping limit in first two stores, like Model Town Makro has a minimum shopping limit of Rs. 500/- where as in Hyperstar you could even buy one drinking water bottle. Prices of course vary; in Metro you could have 1.5 liter water bottle of Nestle for nearly Rs. 20/- (but you are bound to buy a whole pack of 6 bottles) on the other hand Hyperstar is selling a single bottle at retail price i.e. Rs. 28/.

Double Storey

First thing I notice when I enter into the shopping area that it is very small as compare to other two but when I was leaving, I get to know that it is double storey. I’ve been used to travel long at same floor like we do in Metro and Makro. Now I’ve to go upstairs as well, Oh here is the sports section. Hyperstar’s Upper storey has electronics, sports, books, perfumes, cosmetics, garments and toys section, where lower storey has food and daily consuming goods. It has entry and exits from both stories upper or lower which directly takes you to the parking area

No Cafe Inside

When I reach there I was dead thirsty, I thought to get something inside the Hyperstar’s cafe as we have in Metro and Makro but I was disappointed not to see eating area inside it. I took the drinking water bottle, came out to drink it, then they sealed the bottle in shopping bag if I’ve to carry it. Otherwise they have well bakery section which has all those stuff needed to have in a cafe

Location

They are located in a ideal market which is already running good: Fortress Stadium. Where as Metro build there store at the boundaries of Lahore; one at Thokar and other near Airport. But Makro has changed their policy to build their second store at Model Town link road after building their first mart near Ravi river (other boundary of Lahore).

shoper bag's price

in mikro and metro per shoper bag's price is 5 Rs where as in hyperstar there is no shoper bag price.

student loan

Do you know? How many banks provide student loan in pakistan. only one bank that is national bank of pakistan. i think other bank also should provide this offer to the students by this there advertisment will increase and students will couarge banking sector.
Whereas nbp's offer is not up to standard. I hope other banks would do it.

business proverbs and my ideas

1 You can buy a person's hands but you can't buy his heart. His heart is where his enthusiasm, his loyalty is.
2 If you can run one business well, you can run an other business as well.
These two provers i love most and i thought i should share theses with you, in the first one is about the customer behavior how customer think about your product although customer buy your product but is not sure that next time he will buy it from you. it depends customer's wants, buget.
whereas in the second proverb it is said if you have strong internal control in your firm and it is sure you can easily run other business well.

ways to grow your business

When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So...now what?
its my personal view to start a new business almost every business find out markert place, supply chain, energy resourses, capital, labour, quality staff and you target your main product. .
Diversify
Small-business consultant several ideas for diversifying product or service line:

• Sell complementary products or services
• Import or export yours or others' products

9 catalysts to enhance sales

Following are the 9 important catalysts to enhance sales.

1.Strategic Hiring
2. Presentation and Training
3. Consultative Selling
4. Tracking and Evaluation
5. Compensation Alignment
6. Return on Investment
7. Resizing Sales Force
8. Drive Management
9. Negotiation

Strategic Hiring
Our first question we would ask a firms CEO was about the firms hiring process. Time and time again we would hear from the CEO with a smile, "I just know a good sales person when I meet them." Our next question was of the last five sales hires how many of them are still with the company? The CEO would typically blush and sometimes say one, other times say two and even more often say zero. Firms that had a well defined hiring process typically fared much better in terms of lower turnover and therefore were less afraid to hire additional sales people. This is the compounding effect of a poor hiring process, a firm needs more sales people to grow, yet every sales person the firm hires ends up begin a "dud". Of the 30 firms surveyed all firms that had averaged greater than 10% sales growth over the past 3 years had a well defined hiring process. One firm had adopted the hiring strategy of only stealing its competitors top sales people. This firm did achieve a growth rate of 10% for each of the previous three years. So we do give some merit to this strategy if a strategic hiring process is not going to be laid out in detail, this is the second most effective strategy we encountered.

Presentation and Training
Most firms would have a very detailed training program of a multitude of positions with their company. But when it came to training their sales people it was "trial by fire." Sales people would enter the field with substandard product knowledge, an inability to ask or answer question, and no formalized sales presentation at all. Organizations without at least two weeks of training and a formalized sales presentation "one that tells a story" had low sales growth rates. Occasionally we would run into organizations that had hired a consultant to provide a week long session of expensive training. These organization fared no better than their counterparts who had none. The firm must have its own formalized training process in place, with lists of questions that must be asked to every prospect to determine problems they are having and then this must be followed up with a compelling story that solves these needs. Firms that understood this had lower learning curves for their sales force and had explosive growth rates. Those with out formalized training and presentations always grew at marginal rates.

Consultative Selling
Consultative Selling and Presentation go hand in hand. Companies that had high growth rates train their people to solve problems. Not to sell a product that is not needed by the firm. The sales people would do this by always asking questions so that they could tailor their products to their customers needs. Features and Benefits selling is "dead." Effective sales people are problem solvers period. This problem solving process originates with having and understanding of the potential need of each individual client and not spewing product knowledge.

Tracking and Evaluation
All firms tracked some form of data on a weekly basis during a weekly call as most sales mangers would prescribe. The next question we would ask is "what do you do with this data?" The answer in over 90% of the time was "well nothing?" Tracking sales activity is essential to improving the performance of any sales organization. If sales behavior is not being tracked and compared to the performance of the given sales person at your organization it is highly unlikely your sales organization even in the best of time would ever achieve double digit growth. Organizations that took the information from weekly meetings such as number of dials or meeting a sales person had each week and compared these results long-term to performance were able to find deficiencies in their sales people as well as track down more importantly "Why were their top producers, their top producers? What were these people doing differently?" During our interviews it was discovered this was focal to the learning process.

Compensation Alignment
Sales forces that had properly aligned compensation structures fared much better than those without. One firm who struggled in all other areas took pain staking efforts to convert all sales people over to 100% commission based pay after the first year. This company even though all other areas of sales management had large problems was able to grow at 11% per year over a five year period. The top performing company had starting base salaries for sales people at $100,000 per. These sales people were making an additional $200,000 per year in commission. The CEO's rational was "I want to view every top candidate in the marketplace, and I want every candidate in the marketplace willing to jump ship to work at my firm." This type of pay structure only works well when the CEO is confident all other processes are in place, such as strategic hiring and training. When you are paying for the best you had better be getting the best. But the results are incredible when all of the pieces come together.

Return on Investment
Top sales management viewed sales people based upon new business that the sales person delivered to the company that year. Accounts were valued based upon harvest period of the account, and discounted back to net present value. Sales people that rested upon repeat business from prior years were quickly reduced to commission only and the base salary was eliminated. We asked one top performing CEO how base salary should be viewed? His response was "Base Salary is what the sales person gets for bringing new business to the table, commission are what sales people make for retaining accounts."

Resizing Sales Force
Firms that analyze or develop ways to self monitor their territory typically are able to achieve additional revenue by properly allocating their people resulting in more revenue. Only the highest growing firm had a program in place for resizing its sales territories on an annual basis. All other 29 did not have a resizing program in place and looked confused when this question was posed.

Drive Management
Drive Manage is the process by which management uses to keep its sales force motivated. People with optimistic outlooks are well documented to be able to outsell people with a pessimistic disposition on life. Therefore top sales organizations coached employees and helped those employees establish their own goals and "dreams." These organizations help the employees achieve these goals fared better than managers that took a "carrot and stick" approach to managing their sales forces.

Negotiation
The top three sales organizations spent a large amount of time on teaching negotiation and providing parameters in which a sales person could negotiate with clients. These organizations appeared to have a better understanding of their cost model as well as having developed the means to share this information with the sales force. The sales manager would also provide incentives with the commission structure to maximize firm value in deals obtained by the sales force. Training people how to negotiate and giving them parameters to do so in short creates value. "We make money when our sales people make money." one CEO said, "this is the only way to align our interests and maximize profits."

reference;ezinearticles.com

What are focus groups.

A qualitative research methodology where subjective opinions and perceptions of a small targeted group of consumers on a certain topic is elicited. Focus groups can be used to gather information on the acceptability and usability of new or re-launched products or services, reactions to new advertising campaigns or specific advertisements, or consumer perceptions of a whole product class. They are generally used to elicit depth data such as that related to motivation, branding, and complex attitudinal structures (in comparison to the more shallow but broad data elicited by traditional surveys) and sometimes to assist in developing a more structured survey. Market Research Focus Groups are usually made up of 6 to 8 targeted consumers (though this varies), a moderator whose role is to ask the required questions, draw out answers, and encourage discussion, and an observation area usually behind one way mirrors, and video and/or audio taping facilities. Usually focus groups run for an hour, the time determined by the concentration limits of participants. Participants are screened according to often fairly rigorous selection and recruitment qualifications, related to demographics, usage, and past consumer behaviour related to the product or service being tested. Most research agencies disqualify participants who have participated in focus groups within a minimum time before, if they or their family and friends have a professional relation to the product/service class being tested or the marketing/advertising/research industry itself. They are paid a cash or giftincentive for their attendance. Focus group providers usually provide verbatim transcripts of the focus group, translated if necessary, sometimes a short summary, and always the raw data (audio or video tapes). Im most instances clients can watch the procedings live, and simultaneous translation can be provided. There has been some controversy related to the use of focus groups as a research methodology in Asia, citing a general belief that Asians are less likely to disclose personal feelings in groups. However these detractions are usually based on running standard focus groups without consideration for the culture and make-up of the target group in the first place. Indeed, focus groups have an advantage in that they are congruent with the Asian preference for the spoken word (oral communication). Constructing focus groups with due reference to gender, age groups, ethnic, and class structure, will avoid much of the claimed problems in the use of focus groups. Reference: http://www.asiamarketresearch.com/glossary/focus-groups.htm

BCG Matrix of telecommunication companies in pakistan

Stars - SBU's placed in this cell are highly attractive because the industry in which they are located is robust and the business has a strong competitive position in the industry. Stars generate large amounts of cash, but also require heavy investment to continue to grow and to maintain competitive positioning.e.g. Warid

Cash Cows - These SBU's are the corporation's key source of cash, and are typically the core business. They possess a strong competitive position, but are located in an industry that is mature, not growing or declining. A Cash Cow generates more cash than it requires, providing funds to the corporation to invest in other ventures. E.g. Mobilink

Question Marks - When a business is located in a growing industry, but has not achieved a strong competitive position, an attempt to evaluate further investment is shrouded by ambiguity as to eventually becoming a "winner". These are termed "Question Marks" because they deserve attention to determine if the venture can be viable.E.g Zong

Dogs - A business situated in a low growth or declining industry, such as at the decline stage, has a precarious future. If the business has not already developed a strong competitive advantage, it should be divested. E.g. Paktel

Types of marketing research

Marketing research is conducting to know the customers opinion, it can be done pre-production, post-production or re – launch of the product. Marketing research varies from scale to large scale depends upon the company willingness to gather in-depth information. Marketing research is mainly categories into two types.
- Quantitative Research
- Qualitative Research

Quantitative Research
This type of research mainly deal in numbers, number of tools are used to gather information from audience such as surveys, different type of media, stores audit and etc. Quantitative research is commonly used and getting popularity day by day because of variety of tools are available in the market. This approach is less expensive and takes less time as compared to Qualitative research, that the reason more companies opting this method as marketing research method.

Qualitative Research
This method is more than dealing in numbers, requires more expertise to perform this type of marketing research. Types of qualitative research include focus groups and observational studies. Focus groups gather a small number of respondents together to discuss topics yielded by the research questions. A moderator leads the discussion and helps keep discussion lively and focused around the research questions.

Reference: http://www.soopertutorials.com/business/marketing/3117-types-marketing-research.html

Four Small Business Marketing Steps You Need to Put Into Check

Marketing is about informing consumers about your products and services and telling them why they should pick you over your competitor - it really is that simple.

· Step 1: Get their attention

You have competition, it doesn't have to be a lot of competition - but you have competition. It is up to you to get the attention of your consumers. Do you know how to do that? You speak to their need. You inform of them of the solution that you provide. If you don't provide a solution – it’s time to get back to the drawing board.

· Step 2: Create a marketing message that speaks to them.

You know your solution, now you have to create a message that says "I’m your answer." Have you done that with your marketing message? If not, why do you think they will buy your products or services? If you don't inform them about your product who will? Craft your marketing message so it's easy to understand and a consumer doesn't want to walk out of a store without purchasing your product or service and taking advantage of it right away. Your marketing message has to speak about the solution as well as creating an urgency for the need. Have you done that? If not, again take it back to the drawing board!

· Step 3: Evaluate different marketing methods

You have to evaluate the different marketing methods and really evaluate which ones will work for you. For example do you serve a market that is more drawn to the Yellow Pages or Twitter? Do they spend more time watching television or surfing the internet? Be aware of and informed about different marketing methods and which ones will work with your market. It's not a one size fits all deal.

· Step 4: Use marketing methods that are visible to your consumer

The reason you need to evaluate the different marketing methods are so you can select the methods that are more visible to your potential purchaser. Why advertise in the Yellow Pages if your consumers are searching the yellow pages? Why spend money on television advertising if they are spending more time surfing the internet? When you select the right marketing methods, you create a placement that your potential consumers will see. When you select the wrong methods of marketing, you might as well throw your money out the window.

Gap Analysis

Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. Again, the simple tools are the most effective. There's a straightforward structure to follow. The first step is to decide upon how you are going to judge the gap over time. For example, by market share, by profit, by sales and so on.
This will help you to write SMART objectives. Then you simply ask two questions - where are we now? and where do we want to be? The difference between the two is the GAP - this is how you are going to get there. Take a look at the diagram below. The lower line is where you'll be if you do nothing. The upper line is where you want to be.
What is Gap Analysis?
Your next step is to close the gap. Firstly decide whether you view from a strategic or an operational/tactical perspective. If you are writing strategy, you will go on to write tactics - see the lesson on marketing plans. The diagram below uses Ansoff's matrix to bridge the gap using strategies:
Strategic Gap Analysis.
You can close the gap by using tactical approaches. The marketing mix is ideal for this. So effectively, you modify the mix so that you get to where you want to be. That is to say you change price, or promotion to move from where you are today (or in fact any or all of the elements of the marketing mix).
Tactical Gap Analysis.

referance: www.marketingteacher.com/Lessons/lesson_gap_analysis.htm

centuary paper mill

Centuary paper mill
Century Paper & Board Mills Limited (CPBM) is the Flag Bearer of the Lakson Group of Companies.
The Lakson Group has diversified interests in industries such as Paper & Board, Soaps & Detergents, Instant Fruit Drinks, Packaging, Fast Food Chain, Textiles, Information Technology, Insurance, Travel & Tours, and Surgical Goods.
As a result of their Success Stories in the Industrial Sector of Pakistan, the Lakson Group of Companies has built up Strategic Business Relationships with Multi National Corporations like Colgate Palmolive, Kraft General Foods and McDonald’s International.

Actually, the lakson group introduced the paper and board in vast scale they are producing high quality paper and board in the market so their prices are too high like printing paper's price is 80 to 70 whereas the bleach board's price is 60 if we compare it to the bulle shah and flying paper mill's rates are less than the centuary paper mill.

Centuary paper mill is the best buyer mill in order to purchase the rawmaterial its rates are charming and their payment system is to good than othre paper mills.

planning a new business

New business
Many new entrepreneurs spend a lot of time planning their business. They do this to ensure that once their doors are open things run smooth and that they have a real chance for long-term success.
Most go out and write a business plan. Business plans are great tools in planning your business as well as thinking through all of the small things that business owners have to deal with each and every day. They are very good road maps for a business owner. But, there is one thing that almost all new business owners miss - and that is their personal situation. They miss it because they get so engrossed in planning the business side. Further, most business plan templates or software just do not cover this issue.
To be a successful entrepreneur, a business owners needs to have the least amount of disruptions (non-business disruptions) possible as well as have the ability to take advance of all opportunities that come their way.
This requires a very solid personal foundation. An entrepreneur must first be mentally ready to put in long hours, make hard decisions and choices and be willing to do what it takes to succeed (take risks). They must also be willing to make personal sacrifices for the business knowing that these scarifies will pay off in the long-term. And, lastly (and most importantly) they must be financially prepared.
Bcause investment is the blood of the new business and business men should familiar whats going on in the market and as well to the target customers to generate the healthy profit.