Price-Adjustment Strategies

Psychological Pricing:
The seller here will consider the psychology of price and the positioning of price within the market place.

Promotional Pricing:
The temporary pricing of goods and services at lower than normal levels for a special promotional effort.

Geographic Pricing
Variable-pricing method in which a selling price is computed according to the customer's location or market's distance.

Dynamic Pricing
Adjusting prices continually to meet the characteristics and needs of individual customers and situations.