The most successful Inbound Marketing campaigns have three key components:
(1) Content - Content is the substance of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business.
(2) Search Engine Optimization - SEO makes it easier for potential customers to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
(3) Social Media - Social media amplifies the impact of your content. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.
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