Wednesday, January 13, 2010

International Market Research

International Market Research to a great extent is more complicated than domestic marketing research. While conducting research internationally we have to take into consideration the environment prevailing in the market in the countries, cultural units because they can effect marketing research process. This environment includes marketing environment, government environment, economic environment, legal environment, information and technology environment, socio-cultural environment and structural environment (Malhotra, 2007)

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