Showing posts with label Corporate literature. Show all posts
Showing posts with label Corporate literature. Show all posts

Sunday, January 10, 2010

Corporate literature

Corporate literature e.g. financial reports. Corporate literature includes financial reports, in-house magazines, brochures, catalogues, price lists and any other piece of corporate derived literature. They communicate with a variety of publics. For example, financial reports will be of great interest to investors and the stock market, since they give all sorts of indicators of the health of a business. A company Chief Executive Officer CEO will often write the forward to an annual financial report where he or she has the opportunity to put a business case to the reader. This is all part of Public Relations.

Reference: http://managementhelp.org