Friday, January 15, 2010

how to select company name

  1. Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.
  2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.
  3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
  4. Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.
  5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
  6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
  7. Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.

i think these are the fewer steps which can be vital before selecting your company name.