Friday, January 15, 2010

effective advertisement

When advertising fails to sway consumers, most advertisers follow Leahy's Law by increasing the frequency of the advertising hoping that more of what is not working will somehow work when consumers are subjected to more of the same. however, there maybe some problem with the ad itself which the advertisers dont see.

for an ad to be efective it must "show" rather than "tell" .Seeing is believing" and "actions speak louder than words" are two common sayings that reflect a bias and preference for demonstrated behavior. This is especially true when interests may not be the same. Assume audiences are skeptical about any advertising and design advertising that shows and does not tell.