Biggest Marketing Challenge of this Course Yet: Well, perhaps. Let's see.When we found marketers talking about 'building strategies and platforms to drive communities' etc. etc., we're reminded of our own communities, of which we've very fade ideas, or facts - curiously. And our book talks about social marketing as well. The 'challenge' for the brilliants minds, as Moazzam would happily call, of Mkting 280:
"In Iraq recently over 500,000 people have died; there’s not even a discussion. It’s not even on the screen. Nobody even talks about it."* So how do we make everybody talk about? Bring it on the screen? Make a cry? All for the sake of 'humanity' (if it exists) and the worth of human life (surely it exists), if not creating value!!! (Philosophical explanation: "That’s one of the very, very important results when this inviolability is based not on a philosophical, religious or metaphysical certitude, but on either simple political expediency or sentimentality.")Who would like to earn a CP? For heaven's sake...
* Source. Seyyed Hossein Nasr has been quoted here, professor at George Washington Uni.
