How to Do Marketing Research

http://www.ehow.com/video_4753778_do-marketing-research.html

In this video, John Niemira (professor of business at Stevens-Henager College in Salt Lake City) tell us about how to do marketing research. Market research can be performed by visiting local libraries or visiting the Internet. You can go to msn's, Googles, find out who your potential customers are first, who you are looking to address as your customer, find out what the market is out there, what currently exists and what you need to to do address those customers. There are several good websites, some really good books to help you in doing your market research for your business. Watch this video and give your feedback.

Marketing to Women

http://www.ehow.com/video_4753774_marketing-women.html

When marketing a product or service to women, it's important to consider what demographics a product or service is going to target. Marketing to women is not a tough process but you just got to be careful with your audience. That your product and your marketing plan is directed toward that audience. First of all, develop a good marketing plan that knows where you're going with it and what you're doing with it and who you want to direct it at. Secondly you want to know with your product specific, which women are you trying to market to. With the demographics, with their age, with race, what they want, what their economic status is. watch this video and give your feedback.

How to Develop a Marketing Plan Budget

http://www.ehow.com/video_4951270_develop-marketing-plan-budget.html

In this video Mike Mitchell tell us about how to develop a marketig plan budget. Developing a marketing plan budget requires mapping things out on a calendar, considering what types of advertising is most effective and setting aside the proper funds to finance the chosen methods. Build a marketing plan to bring in more customers with advice from a businessman in this free video on marketing. Watch this video and gave your feedback.

What role does social media play in marketing strategy?

http://www.youtube.com/watch?v=OOh1_ffKOKk

In this video, Christi Hill, Senior Director for Marketing Solutions, Lilly USA, tells us about what role does social media play in marketing strategy. Please watch this informative video and give your feedback.

Questions about Innovation

Please watch this short video. And tell us what do you learn from at as innovative marketers. The principle derived from this clip will be shared later, God willing. For now, the show must go on:

Inside IDEO: Designing Shopping CHart

How Web 2.0 is changing the way we work: An interview with MIT’s Andrew McAfee

Tried a lot to post the whole video, but in no vain. You can see the video here. And an intro to McAfee's book on Web 2.0 here. Will post my comment on the video soon.

Steve Jobs' 2005 Stanford Commencement Address

HI Guys ! Sir Bash once told during his management class to check this address out, to see what motivating people and conflict management is like, and after checking it out every one will feel this



Source : http://www.youtube.com/watch?v=UF8uR6Z6KLc

Guy Kawasaki on "Mantra vs. Mission Statement"

'Mantra captures the essence'. A conventional cemented, abstract, fixed mission statement cannot. It's a four-minute video that "captures the essence" of Mantra:



A nice blog post by Guy: "Mantras Versus Missions."