common sense says you should never advertise or prospect to anyone who isn't a likely to buy customer in the very near future.We find that the highest profit system is to generate leads who are interested, and then do follow-up marketing to the leads that express interest, and to them ONLY! What better list could you mail to (other than your past customers) than people who have responded to your offer (usually free information) and said, "Tell me more, I'm interested."? This kind of list, (when marketed to properly with the right kind of killer advertising copy) can yield results and profits beyond anything you've ever imagined!
direct response marketing is effective since businesses tap such customers.This proven five-step formula in every bit of marketing and advertising you do: 1. Get Attention! 2. Arouse interest and emotion. 3. Tell an interesting story in a believable way. 4. Offer an incentive to take action...NOW. 5. Ask for action, and make it easy for people to do it.
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