A 2 Z Everything: Numaira Tariq

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Tuesday, January 19, 2010

7 Secrets of Better Brainstorming

1: Sharpen the Focus:
Start with a well-honed statement of the problem.

2: Playful Rules:
Don't start to critisize or debate and encourage wild ideas.

3: Number Your Ideas
Go for quantity - 100 ideas per hours is good!

4: Build and Jump
When the energy starts to fade, a facilitator should build on an idea or take a jump.

5: The Space Remembers
Capture the ideas in a medium visible to the whole group.

6: Stretch Your Mental Muscles
Warm up if the group are new to each other or don't regularly brainstorm or likely to be distracted by other pressing matters.

7. Get Physical
Encourage diagrams, stick figures, mock-ups and models.

Reference:
http://www.masternewmedia.org/news/2008/03/14/effective_brainstorming_7_tips_to.htm

One Common Mistake in Brainstorming

Brainstorming is one of the most challenging collaborative activities to carry out in a small group. While most people think they know how to brainstorm, very few have really gotten the basic rules needed to make a brainstorming session work effectively.

One of the most common mistakes is the one of criticizing or listing the reasons why an idea suggested by someone else is not good. Often people do this. This should be avoided at all costs, since this is a powerful turn-off for anyone. Use other people contributions to spin off new ideas. That’s why no need to stop and say "excellent" or "no”, this doesn't work". Just keep contributing new stuff with a positive and constructive attitude. Allow all ideas to come out freely as each and every one of them can serve as a spark for one of your brainstorming minds to hook up and fire the winning idea.

Reference:
http://www.masternewmedia.org/news/2008/03/14/effective_brainstorming_7_tips_to.htm

Direct mail marketing

Direct mail marketing is:

Global reach
Lower cost
Interactive
Highly personalized
Round the clock marketing
Simplest
Targeted marketing
Faster response
Measurable results

Here is the link of a video. From this video you can better understand this topic. Watch this video.

http://www.youtube.com/watch?v=He3hurv1XLY

Direct marketing as compared to other types of marketing

Direct marketing has some more advantages as compared to other types of marketing.

Flexible Targeting
Multiple Uses
Cost-Effectiveness
Ease of Management
Rapid Delivery
Testing Capability
Relationship Building
Targeting of Messages

Reference:
http://www.articledashboard.com/Article/Advantages-of-Direct-Marketing/587894

Direct marketing

Direct marketing encompasses more than marketing messages going through the mail. The nature of your business might lend itself to allow direct delivery of promotional items, free samples or other marketing messages to prospects. Some examples of direct marketing activities are listed below.

• Flyers for lawn services that are distributed door-to-door.
• Free shampoo sample included in the Sunday newspaper.
• Cookies or flowers delivered by a caterer or florist to a party planning service.
• Exhibiting at trade shows or events.
• Offering seminars on professional services.
• Offering product demonstrations.
• Catalogs or other product literature with ordering opportunities.
• Sales letters.
• Sales letters with brochures.

Reference:
http://www.smallbusinessnotes.com/operating/marketing/directmail.html

What Top Brands Spend on Advertising

Microsoft:
More than 20 percent of their annual revenue or $11.5 billion.

Coca-Cola:
More than $2.5 billion.

Yahoo:
More than 20 percent of their annual revenue or $1.3 billion.

eBay:
14 percent to 15 percent of its revenue, which was $871 million, much of that to advertise on Google.

Google:
More than $188 million.

Starbucks:
Almost $95 million.

Reference:
http://www.marketingpilgrim.com/2007/10/what-top-brands-spend-on-advertising.html

Monday, January 18, 2010

World's Most Largest Global Technology Companies

Hewlett-Packard (HP)

Hitachi, Ltd.

International Business Machines (IBM)

Sony Corporation

Nokia Corporation

Dell Inc.

Microsoft Corporation

Apple Inc.

Canon Inc.

Cisco Systems

Reference:
http://en.wikipedia.org/wiki/List_of_the_largest_global_technology_companies

World's Most largest shopping malls

1. Berjaya Times Square Kuala Lumpur Shopping Mall

2. SM Mega Mall

3. SM City North EDSA

4. Cevahir Shopping Centre

5. West Edmonton Mall

6. Dream Mall

7. The SM Mall of Asia

8. Central World Mall

9. Golden Resources Shopping Mall

10. South China Mall

Reference:
http://www.luxurylaunches.com/travel/worlds_top10_largest_shopping_malls.php

World's Most Tallest buildings

1: Burj Khalifa, Dubai

2: Taipei, Taiwan

3; Shanghai World Financial Center, china

4: Petronas Towers, Malaysia

5: Willis Tower, United States

6: Trump International Hotel & Tower, United States

7: Jin Mao Tower, China

8: CITIC Plaza, China

Reference:
http://skyscraperpage.com/diagrams/?buildingID=7787

Effective Communication Rules

1: The result of the communication is the responsibility of the communicator because if others don't understand you, it's your fault.

2: It's not about you. Our tendency is to talk about ourselves, but the most effective approach is to talk about what is of interests of others.

3: If it isn't working try something else. If you are not getting your message across, try something different.

4: Communication can change reality.

5: Every action has a positive intention.

6: It's more important to be successful than to be right.

Reference:
http://www.maximumadvantage.com/effective-communication-rules.html

Persuade your Audience without Tricking them

1: Logical arguments are the most basic type of persuasion. If you can use facts, figures or basic logic to help show that your point is correct, it is hard for your audience to ignore. For instance, discussing the benefits of a product as would show how your company is superior to the competition.

2: Focus on your audience's FEELINGS. A message will always be more persuasive if you can include things that your audience has strong attitudes about. One way that you can do this is to tie your message to the EMOTIONS of the audience. For instance, if you know that your audience is afraid of losing their savings, show how your product will help protect their financial security.

3: You should also be aware of your audience's VALUES i.e. those things that the audience thinks are good or desirable.

4: Use your CHARACTER to make your point stronger. It may seem unfair to some, but WHO you are will affect how an audience receives a message. Therefore, you should do everything you can to show that you know what you are talking about, that you are trustworthy, that you care about your customers, and that you believe in what you are.

Reference:
http://www.ed-u.com/persuadingyouraudience.htm

How To Explode Your Sales

1) Always be friendly and polite.

As a salesperson, you’re expected to talk to a lot of people in a day. However, you’re also expected to treat each and every person as if they are your first customer for the day. Display enthusiasm when talking about your company. A smile goes a long way.

2) Give quality service.

Always give customers the best service you can give. Don’t ignore them or provide incomplete information. For example, a person is interested in checking out air conditioner . Help him make a decision by pointing out which one would be best.

3) Confidence seals the deal.

Having a good game face and attitude helps you become an effective salesperson. After all, nobody wants to do business with someone who doesn’t have a clear idea on what they are selling. Be confident when talking to your client and stay confident until the end

Reference:

http://www.articlesbase.com/sales-articles/how-to-become-an-effective-salesperson-3-helpful-tips-to-explode-your-sales-1031319.html

Innovative Online Marketing

Marketing your business online is critical for success and here are few out of the ordinary ways to get some traffic.

1. eHow
http://www.ehow.com/

2. Shopping.com
http://shopping.com/

3. WikiHow
http://www.wikihow.com/Main-Page

4. How Stuff Works
http://www.howstuffworks.com/

5. So You Wanna?
http://www.soyouwanna.com/

6. About.com
http://www.about.com/

7. Yahoo Answers
http://answers.yahoo.com/

8. Tips and Answers
http://www.tipsanswers.com/

9. Find All About
http://www.findallabout.com/index.php

10. Video Jug
http://www.videojug.com

Wednesday, January 13, 2010

How To Cut Your Advertising Expenses

There are some of the following points from which you can cut your advertising expenses.

• Make a product that actually helps people
• Make a product that serves a real need that people have
• Make a product that people can easily understand
• Make a product that’s not an old product with a new flavour or brand
• Make a product that lasts
• Make a product that you can recycle

Reference:
http://www.freshcreation.com/entry/10_ways_for_companies_to_cut_advertising_expenses/

Monday, January 11, 2010

Best and Popular Way Of Advertising

Billboard advertising is one of the most powerful and convenient way to reach customers. Outdoor advertising creates a good-impact, spreads the company’s sales message and is also very cost-effective. It is more affordable than other mediums like television and newspapers. A television commercial lasts for only 30 seconds, while a newspaper prints on a single day basis. However, billboard advertising works 24 hours a day and seven days a week. In this way the company’s products reach thousands of people daily. As technology keeps on advancing, billboard advertising is becoming more cost-effective. Nowadays, with online digital printing, things have become much easier. Companies can print large poster boards via computer. Billboard advertising is increasing day by day, as it is one of the most convenient ways to market the products and services of large businesses.

Reference:
http://www.digitalprintexpress.co.uk/news/?p=156

Advertising Agencies Of Pakistan

There are some the famous advertising agencies of Pakistan.

• Pak Advertising Agency
• Ads plus Advertising agency
• 4th Dimension Agency
• Pakistan Advertising Agency
• Arrows Advertising Agency
• Orient Advertising Agency
• Polaris Advertising Agency
• Spectrum Dyr Advertising Agency
• Synergy Advertisement Agency
• Brand Synario Advertisment Agency
• Red Communication Advertising Agency
• Option Advertising Agency
• Outrack Advertisement Agency
• Adsells Advertising Agency
• Kings Advertising Agency

Reference:
http://www.pakistanstores.com/index.php?id=Advertising_and_Marketing

World's Most Expensive Advertisement

This is the world's most expensive advertisement and interesting too. The total cost of this advertisement is $ 6.2 million. The total time of this advertisement is 2 minutes and 1 second. Such type of advertisements are very attention grabbing. Watch this video.