Catalogs 
Product catalogs are another version of direct mail where the catalogs are the communication tool. The most common use of this approach involves featuring a variety of products that target the needs of a specific audience who have shown a propensity to order from catalogs. An increasing number of business-to-business marketers are sending catalogs on CD-ROM to prospects and customers. The average U.S. household receives more than 50 catalogs each year ranging from general merchandise to specialty goods.
Product catalogs are another version of direct mail where the catalogs are the communication tool. The most common use of this approach involves featuring a variety of products that target the needs of a specific audience who have shown a propensity to order from catalogs. An increasing number of business-to-business marketers are sending catalogs on CD-ROM to prospects and customers. The average U.S. household receives more than 50 catalogs each year ranging from general merchandise to specialty goods.
posted by Abd ur Rehman
2 comments:
examples are:Chen one, metor, riverstone,outfitters etc.. i think that physical catalogs are better than the web catalogs..
o yeah, u can say...
but u can also not deny the importance of web catalogs.d biggest advantage is,they r easy to explore,just one click far 4rm us.
posted by Abd ur Rehman
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