Study the competition

Do not Fear Competition-Learn from them

• What do you know about them?

1. What services do they provide
2. What value they provide customers?
3. What are their prices?

• HOW DO YOU RESEARCH YOUR COMPETITION?

1. public records
2. customers
3. board / staff
4. volunteers

• What are your competitors after?

What people or things is your competition trying to take away from you?