Implementation of internal marketing involves:

• Set objectives for internal marketing e.g. to persuade 100 staff to join a new Performance Related Pay (PRP) scheme.

• Your strategy is 'internal marketing.'

• Tactics would include an internal application of the marketing mix, and could include staff forums, presentations, an intranet, away days, videos, personal visits by company directors or newsletters.

• Evaluation would consider the take up of PRP against your objectives, attendees at away days, visits to an intranet page, and so on..

Reference: http://ezinearticles.com/