Sunday, December 13, 2009

Strategic Planning:

The process of developing and maintaining a strategic fit between the

organizations goals and capabilities and its changing marketing opportunities. It involves definig a clear company mission settings supporting objective designing a sound business portfolio and coordinating functional strategies.

3 comments:

Syed Ahmad Hashmi said...

Very informative for the mega quiz thanks brother.

Maha said...

It's very short.Elaborate it more to make it more informative.

ali nawaz said...

@maha go through chapter no. 2 for further details. i will try to elaborate it as soon as possible coz currently im withot book...