For successful running of a product, advertising plays the most important role like tv and radio commercials, internet and banners etc. The more captivating your product advertisement is, the more you will capure the attention of the people. Recently in Hong kong, McDonald launched the Hello Kitty Lab figure and the summer special drinks and desserts. They made a TV advertisement which asks people to click into McDonald's website to play the game and win the prize like toys etc. In this way, they used to attract their customers especially children.
Reference:http://www.oneinchpunch.net/2009/07/02/kitty-lab-hello-kitty-gear-from-mcdonalds-hong-kong/
1 comments:
hmmmm
A good example for advertisement is Ufone a telecom company.
Their strategy for their success is thier advertisments.They r intoducing a lot of adds.I think they giv eatleast 1 add in a week.
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