Monday, December 14, 2009

BRANDING


One better way to sell your product is to establish a brand name for your product rather than selling it to different vendors as XYZ company. Once you are successful creating a good brand image then you can rule the market. Sell your product at a good price to your brand loyal customers.

3 comments:

Waqas Khalique said...

well, zohaib i dont actually agree to ur point.According to u one should sell his product by brand name.
Just imagine what would happen if ur brand fails.ur first image is not good.suppose u r failed in makin good image of ur product.It might be due to certain reason may be... product quality or paking etc.
so according to me one should enter in market first n see whats in market?what r customers needs. Then no matter if he failed in making good image.Now he has the oppurtunity to improve his product n of course its the time to introduce new brand.

Taha Saeed said...

Yeah Waqas u have made a valid point. in addition to that, by only making a brand for a product, u may target only a special group that are so called brand buyers but what will u offer to them who prioritize quality over and above a brand. so the company has to cater many different problems when selling a product. so this is by what i understand is called the 4p's of the marketing.

Zohaib Shahnawaz said...

@ Waqas and Taha. Well thanks for ur feed back but its time to move on..like we say time has changed..Now a days its branding period. Everyone asks for brand. Let me give u a simple example if u go to but a mobile phone would u go for a local made or a china mobile or will u prefer a brand like Nokia or Samsung or Apple??Now coming to local example. You are suppose to buy salt will u prefer local unpacked salt or branded national salt??Obviously you'll go for National salt.
Making a brand is not a small step. You have to plan and then establish yourself and once you are established you rule the market...