The marketing process starts with a complete understanding of the marketplace and customer needs and wants. Thus,the company needs sound information in order to produce superior value and satisfaction for customers.The company also requires information on competitors,resellers,and other actors and forces in the marketplace. Increasingly,marketers are viewing information not only as an input for making better decisions but also as an important strategic asset and marketing tool.
Reference:
principles of Marketing 12th edition
Wednesday, December 16, 2009
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1 comments:
labar shab. janab achi posta hai aap ki........ or informative b
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