Sunday, December 13, 2009

Blackberry's target market

I saw a blackberry ad in the newspaper today where they show a picture of a guy having fun and in the end it was written "you don't have to be serious to use blackberry." Traditionally blackberry phones have been targeted to business professionals only but now blackberry is targeting the younger generation too and is adding features to the phone that would attract the younger generation in buying the blackberry too.


4 comments:

/Muhammad Tahir Azad said...
This comment has been removed by the author.
/Muhammad Tahir Azad said...

THATS GUD THAT BLACKBERRY IS ADDING FETURES FOR YOUNGER GENERATION.. PLEASE CAN U NAME OUT THOSE FETURE WHICH ARE FOR YOUNGER GENERATION..?

AM said...

1.built-in blackberry messenger
2.high quality videos,songs and file sharing
3. Microsoft file editing
this is what the ad said

Zohaib Shahnawaz said...

Black berry still needs to work on its look. Its looks are more executive business class phone rather than funky youngster phone. I beleive either Blackberry should stick to its old target consumers or launch a new series if it wants to target younger consumers.