We learnt in marketing that there are many different types of brand sponsorship strategies. A manufacturer can create its own brand or it can sell its product to a reseller who may resell that product under its own brand name. A manufacturer can also license a brand name when for example it wants to incorporate a technology which was introduced by another business. However, sometimes a manufacturer may incorporate the features or the technology of another product without licensing or paying for that technology. This may create legal problems for the company. For example, recently a district court in the Hague ruled that Samsung's LCD panels infringed Sharp's patent used to improve the response speeds of LCD panels. In the article which I read its mentioned how businesses cope when they get stuck in such a problem. Guys, check out the article and do give feedback.
http://www.forbes.com/feeds/reuters/2009/12/18/2009-12-18T082031Z_01_TOE5BH07Y_RTRIDST_0_SHARP-SAMSUNG.html
Friday, December 18, 2009
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1 comments:
it was good hassan because identifying the problems which we are facing in business is necessary, if we not do this than we are getting loss instead of profit.
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