In some previous class session, we discussed Nestle juices and their positioning of the product (rather consumer brainwashing). Many of us perceived it to be healthy and pure for it
labeled itself as 'pure and healthy'. While it may not be, as Chen pointed out that its all sugar water and powder flavor (correct me if I am wrong). Well, as consumers we should not be confused by these 'dubious' labels. But most the mothers get it wrong. If the rate of confusion is so high in UK, worst should be here. The news report says:
"Nine out of 10 mothers questioned in a British Heart Foundation (BHF) survey misunderstood the nutrition information on children's foods.
The BHF says mothers believe claims such as "a source of calcium, iron and six vitamins" mean a product is likely to be healthy.
However, the BHF said that - for example - Nestle's Honey Shreddies, which claim to be wholegrain and to "keep your heart healthy and maintain a healthy body", contain more sugar [13.6g] than a ring doughnut [9.2g] in an average serving.
Almost three in five respondents believed that the phrase "no artificial flavourings , no artificial colourings" indicated a healthy treat."
Read whole article
here.
In some previous class session, we discussed Nestle juices and their positioning of the product (rather consumer brainwashing). Many of us perceived it to be healthy and pure for it labeled itself as 'pure and healthy'. While it may not be, as Chen pointed out that its all sugar water and powder flavor (correct me if I am wrong). Well, as consumers we should not be confused by these 'dubious' labels. But most the mothers get it wrong. If the rate of confusion is so high in UK, worst should be here. The news report says:
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