“WORD OF MOUTH”
Is it all the promotions that matter for the success of a product? No the success of a product is not totally dependent on the promotions. It is astonishing to know that a research showed in Japan the most successful firms do not advertise there products. There products are indirectly advertised by there customers through “word of mouth”. To explain “word of mouth” lets take an example a person goes to Pizza Hut and does not likes its service, he will start criticizing it and will stop his family, friends etc from going to Pizza Hut. Contrary to it, if the same person likes the service of Pizza Hut he will suggest his friends to go there. Despite the fact Pizza Hut must have spent a lot on advertising and other promotional techniques it can not improve its reputation unless it satisfies it unsatisfied customer. Hence “word of mouth” plays the most significant role for the success of any business.
2 comments:
you are right asim that satisfaction of customers is very very important but promotion of new products is also neccesary suppose! if u r launching new product than how will you able to get people know about that product u have to do something either you make an advertisment or give an add in news.
you r totally right but this not for new products but rather for the products that already exist..
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