Branding creates many different types of advantages for businesses. If a consumer sees his/her favorite brand, he/she will hardly ever buy an anonymous product. Brand Equity according to our book is the positive differential effect that a brand name has on a consumer’s response. Such a personal brand name is the Oprah Winfrey brand name. This brand name allowed Ms. Winfrey to amass a fortune of $2.3 billion. On November 20th Oprah Winfrey announced that she will end her show in September 2011, 26 years after it first aired nationwide.
The only problem with all this commentary is that Ms Winfrey is not quitting. She is ending her relationship with a big network, CBS, in order to devote herself to an ambitious new venture, a cable-television channel to be called the Oprah Winfrey Network, or OWN, which she plans to launch in January 2011 as a joint-venture with Discovery Communications. I think that she is got amazing plans for her future and she will easily be able to cash her brand name. Check out how Ms. Winfrey is going to use her brand name in the future to the best of her advantage and do give feedback.
http://www.economist.com/businessfinance/displayStory.cfm?story_id=14960200
Friday, December 18, 2009
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2 comments:
it was intresting budy, becoz brands are powerful assets that must bi carefully developed and managed. If we have a strong brand name then we get a set of loyal customers
yes, no doubt hassan personal brand names have huge significance for very enterpreneur and they act as a substantial tool in branding policies.
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