Marketing intelligence:
The systematic collection and analysis of publicity available information about competitors and developments in the marketing environment.
Thursday, December 17, 2009
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2 comments:
Its good but it would have been better if u gave some example.
Will u plz explain it a bit more to understand easily
Here is the example
suppose you own a Mexican restaurant and want to target people who prefer to dine at Mexican restaurants. Market intellegence will provide you with the number of people in your chosen radius that prefer Mexican restaurants and then allow you to purchase a mailing list to target those specific customers!
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