Marketing information system:

A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision making. The MIS begins and ends with information users---marketing managers, internal and external partners and others--- who need marketing information. First, it interacts with these information users to asses information needs. Next, it develops needed information from internal company databases, marketing intelligence activities, and marketing research. Then it helps user to analyze information to put it in the right form for marking marketing decisions and managing customers relationship. Finally, the MIS distributes the marketing information and helps managers use it in their decision making.