Six simple principles to Viral Marketing

Viral Marketing
An online marketing technique that involves creating awareness of a product/service through the use of emails, social networking sites or any other form of online networks.

Dr Ralph F. “Wilson of Marketing Today” suggested that there are six simple principles to viral marketing.

1. Give away valuable products or services.
To grab attention something has to be given away for free!.

2. Provide effortless transfers to others.
The marketing message should be easy to transfer and spread, usually by email. This is the whole point of viral marketing.

3. Scales very easily from small to large.
You have the resources available if the campaign moves from small to large in a short period of time.

4. Exploits common motivation and behaviors.
A viral marketing campaign should exploit human desires

5. Utilizes existing communication networks.
Will your viral marketing campaign take advantage of social networks that users have. Is the message easily spread able via social networking sites?

6. Takes advantage of other resources.
Can others help your distribute your message. Can you piggy back of someone else’s website to help you spread your message?

References:
P.Tailor: www.learnmarketing.net
Dr Ralph F. Wilson of Marketing Today

My opinion: With any viral marketing campaign company achieves their objectives such as creating product or brand awareness or to promote a firms products or services to increasing market share more effectively and with minimum of costs. For example Youtube has been a popular way to start a viral marketing campaign. Susan Boyle (50 year old lady singer) of Britain’s Got Talent received over 100 million views and has become an international star in approximately 8 weeks.