How to Write a Marketing Plan

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. Essentially the Marketing Plan:

• forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
• forces the marketing personnel to look externally in order to fully understand the market in which they operate .The Marketing Plan is generally undertaken for one of the following reasons:
• 1. Needed as part of the yearly planning process within the marketing functional area.
  2. Needed for a specialized strategy to introduce something new, such as new product planning    There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
     1. Purpose and Mission
     2. Situational Analysis
     3. Marketing Strategy and Objectives
     4. Tactical Programs
     5. Budgets, Performance Analysis and Implementation
     6. Additional Consideration                                                                                                   My opinion: I think marketing plan is very essential for any business. It describes the business purposes and how to develop a strategy for business and plan parts I have already mentioned.