Direct selling

When advertising reaches mass audience or personal direct selling it becomes very expensive but also very effective.Because direct selling has become expensive the use of sale staff has also changed.Simple trascation are completed by clerks,salepeople are only used when product is very complex and requires cetain amount of explaination.Personal selling involves much more than convincing a customer of the products benefits.Persuasion is part of job but the most important is problem solving.Because the selling process has become more complex the training of a salepeople has become very important.Now all the big companies provide training to thier salepeople about matters such as company history,presention,selling skills,use of company products and the most important about customers.Moreover because sale staff has become such important factor on selling process companies provide ongoing training to them.With increasingly complex business problems companies now even use sales teams.