Types of Brand Names

Brand names come in many styles. A few include:

Acronym: A name made of initials such as UPS or IBM
Descriptive: Names that describe a product benefit or function like Whole Foods or Airbus
Alliteration and Rhyme: Names that are fun to stay and stick in your mind like Reeses Pieces or Dunkin Donuts
Evocative: Names that evoke a relevant vivid image like Amazon or Crest
Neologisms: Completely made up words like Wii or Kodak
Foreign Word: Adoption of a word from another language like Volvo or Samsung
Founders Names: Using the names of real people like Hewlett-Packard or Disney
Geography: Many brands are named for regions and landmarks like Cisco and Fuji Film
Personification: Many brands take their names from myth like Nike or from the minds of ad execs like Betty Crocker

summary:
This is interesting information about brand names. Brand names have great impact on buying products. These were some types of brand names that I got from wikipedia.com. There is also example for each of them to understand it easily.