Almost every product has to go through this life cycle.For instance cassette player was initially introduced to the market. Then people started using it so it enter into growth stage.Further with the passage of time its market became matured. Then with the introduction and growth of CD player the demand for the cassette player vanished.
2 comments:
These stages provide useful info to marketing managers and help them in formulating the right policy for various company's products i.e pepsi co. Good addition brother.
Do you think mobile sales follow the same trajectory, in everywhere in the world? I believe the the curve's slope would be very steep in the 2nd phase which is growth... What do you reckon?
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