Thursday, December 17, 2009

Product Creation and Design

The first step to creating and designing any type of a product, is to start with an idea then develop a plan that goes with that idea. Secondly plan out what item you want to market, draw it out on a piece of paper, then think of designs and colors for your product.
The first thing you want to do once you have delegated the project is to promote your product. People need to know that your product is coming and you want to get the buzz going for your item.
You should always do your research to see what the consumers want and what type of consumer will buy your product. All of these things need to be researched so you can sell to a targeted audience.
Once you have all of this ironed out you can start to physically make your product. If you are not using your own manufacturing plant than you have to do the research on companies that can create your product
Planning is the key to any product creation and design once you follow your plan and delegate jobs that you are not professional at then your product will come to completion.


Reference: http://ezinearticles.com/?Product-Creation-and-Design&id=32518

My opinion: The over process of is seem to be very simple but it is not that much simple. For example to determine needs and segmentation of customers we have to check out our product area, what type of people live in the area, what are the demographics, what stores are selling in the area, are there similar products in the area. etc. to promote product we have to considered, the graphic design, the website creation and the copywriting and advertising etc.

1 comments:

Syed Ahmad Hashmi said...

Product creation and design are very vital in making a substantial marketing Mix, because product designing and packaging comes under Product (one of the main P's),So a well positioned marketing mix needs this aspect to a great extent.